Porter Novelli

Eight-in-ten Americans don’t believe companies are addressing all of their environmental impacts, and only 44 percent trust companies’ green claims...

Global consumers feel a personal accountability to address social and environmental issues and look to companies as partners in progress, according to...

A “like” can go a long way, according to the newly released 2014 Cone Communications Digital Activism Study. Nearly two-thirds (64%) of Americans say...

Seven-in-10 Americans believe companies have an obligation to take actions to improve issues that may not be relevant to everyday business operations...

As communities around the world continue to recover from natural disasters on epic scales, citizens look to companies – not just governments or aid...

Gen Z has gotten a bad rap. Yes – their faces may be glued to their smartphones, but don’t mistake that for a disinterest in what’s happening in the...

Purpose isn’t just the latest marketing buzzword or moment-in-time tactic. Not only do Americans expect companies to lead with Purpose, they are ready...

Two-thirds of American employees feel their work and personal life are becoming increasingly blended and nearly all (93%) want to work for a company...

The majority of Americans (62%) say they believe climate change is a problem, according to the 2018 Cone/Porter Novelli Climate Change Snapshot. The...

Purpose is one of three critical dimensions of overall reputation, according to the 2018 Porter Novelli/Cone Purpose Premium Index: How Companies Can...

Americans are more likely to have a positive image of (89%), trust in (86%) and be loyal (83%) to brands that lead with Purpose, according to the 2019...

Gen Zers are tired of how negative and divided our country has become. They believe positivity is the go-forward strategy and are near-unanimous in...

Now more than ever before is the moment companies must Live their Purpose. This is about action. How will your organization respond and how will it...

The COVID‐19 crisis is accelerating the transformation of business – one that solidifies the private sector mandate of a stakeholder‐first, rather...

Racial injustice. Gun violence. Police brutality. Transgender rights. White supremacy. These are not just the issues prominent in the news or around...

The COVID-19 pandemic, a reckoning of social justice, a global recession and a resounding call to action for all sectors to more deeply drive impact...

Although many elements of our world have been shaken to the core in 2020, the 2020 Porter Novelli Executive Purpose Study makes one thing clear...

Years ago, one voice may not have gained too much traction – it may have moved forward for a bit, or, floundered before reaching too many ears. Even...

2020 will go down in history as a defining moment and catalyst in the long fight for social justice. It was a year of awakening for some...

Porter Novelli Focus is a bite-sized research series. These data briefs share insights on evolving stakeholder expectations related to timely topics.

Gen Zers are motivated by action. They’re willing to do their homework and may be slightly less willing to forgive a misstep. And as this generation...

This research shows that companies can and should speak up on domestic political issues but must be ready for the ramifications – good and bad.

This fourth installment in Porter Novelli’s Focus series explores American perceptions on business responsibility to solve for the climate crisis –...

Our latest research shows it’s time for a new class of business leader. One that leads with empathy by infusing the personal with the professional...

In this research, we explore American perceptions and understanding of inequities in our financial system – and which organizations are responsible to...

In this research, we explore American perceptions and understanding of inequities in our healthcare system – and which organizations are responsible...

The Corporate Responsibility OpportunityWelcome to the world of responsible business. And we mean that in the literal sense. The unequivocal takeaway...

Nearly all Americans (92%) believe breast cancer is a critical cause for corporations to support, but just 26 percent feel companies have had a...

When it comes to corporate social responsibility (CSR), consumers want more than aspirational mission statements. According to the newly released 2012...

Cause marketing is already in full force this holiday season, but whether those promotions will translate into sales is yet to be seen. According to...

Cone's Cause Evolution series is the nation's longest benchmark study exploring American consumers' expectations of and behaviors toward companies who...

Purpose is more than a marketing tactic; it’s much more than a term thrown around at conferences. It is something that is so deeply embedded into our...

Three-quarters (76%) of Millennials consider a company’s social and environmental commitments when deciding where to work and nearly two-thirds (64%)...

Nearly three-quarters (72%) of consumers consistently recycle in the home, but despite a genuine concern for the environment, only about half do so in...

Americans are willing to sacrifice variety and dollars in order to eat more consciously, according to the 2014 Cone Communications Food Issues Trend...

From buying products associated with a cause they care about to using their online networks to amplify social and environmental messages, Millennials...

No longer a nice-to-do, corporate social responsibility is now a reputational imperative – or liability. As revealed in the 2013 Cone Communications...

American demand for cause is stronger than ever, according to 20 years of benchmarking data by Cone Communications. Despite a marketplace saturated...

Earth Day may be just around the corner, but consumers are buying with an eye toward “green” all year long. A record-high 71 percent of Americans...