2015 Cone Communications Millennial CSR Study

From buying products associated with a cause they care about to using their online networks to amplify social and environmental messages, Millennials are universally more engaged in corporate social responsibility (CSR) efforts, according to the newly released 2015 Cone Communications Millennial CSR Study. The study, the most comprehensive snapshot of how Millennials engage with CSR efforts in the U.S., reveals more than nine-in-10 Millennials would switch brands to one associated with a cause (91% vs. 85% U.S. average) and two-thirds use social media to engage around CSR (66% vs. 53% U.S. average). The study examines the unique attitudes, perceptions and behaviors around CSR of different Millennial segments, including the Young Millennial, Mature Millennial, Millennial Female, Millennial Male, Affluent Millennial and Millennial Mom.

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Events
Lessons from Movember: How to Motivate Millennial Men with Cause Marketing
Men across America are chucking their razors during the month of November, but it's more than just a fashion statement, it's a declaration in support of men's health. Movember is now firmly established as a cause marketing effort with "oomph," and is turning heads as it targets one of the most overlooked segments of shoppers: Millennial men.
Events
WEBINAR: 2015 Cone Communications Millennial CSR Study
The 2015 Cone Communications Millennial CSR Study gives an inside look into the unique attitudes, perceptions and behaviors of different Millennial segments when it comes to engaging with companies around social and environmental issues.
Events
VIDEO: Meet the Millennials: 2015 Cone Communications Millennial CSR Study
The 2015 Cone Communications Millennial CSR Study confirms Millennials are universally more engaged in corporate social responsibility (CSR) efforts – but that’s not nearly the end of the story. This generation is one of the most inspired and active in social and environmental efforts, but also the most complex. This video series interviews Millennials on their unique perspectives and drivers when it comes getting involved in company social and environmental efforts.
Events
Webinar: 2015 Cone Communications Millennial CSR Study
This webinar will walk you through key data and critical implications for business wishing to engage Millennials in CSR including expectations, perception of impact, business approaches and preferred types of engagement. The session will also explore unique drivers and priorities of the Young Millennial, Mature Millennial, Millennial Female, Millennial Male, Affluent Millennial and Millennial Mom.
Corporate Responsibility
New Cone Research Reveals Millennials More Engaged in CSR, But That’s Not All
As business leaders from across the globe convene in New York at Climate Week, the United Nations Sustainable Development Summit and Clinton Global Initiative to solve some of the world’s most pressing social and environmental issues, many look to the Millennial generation as the nation’s growing influencers and social champions. And although Millennials are universally more engaged in corporate social responsibility (CSR) efforts, that’s not nearly the end of the story.
Corporate Responsibility
New Cone Communications Research Confirms Millennials as America's Most Ardent CSR Supporters, But Marked Differences Revealed Among this Diverse Generation
From buying products associated with a cause they care about to using their online networks to amplify social and environmental messages, Millennials are universally more engaged in corporate social responsibility (CSR) efforts, according to the newly released 2015 Cone Communications Millennial CSR Study. The study, the most comprehensive snapshot of how Millennials engage with CSR efforts in the U.S., reveals more than nine-in-10 Millennials would switch brands to one associated with a cause (91% vs. 85% U.S. average) and two-thirds use social media to engage around CSR (66% vs. 53% U.S. average).

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