Porter Novelli

Porter Novelli

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Americans are more likely to have a positive image of (89%), trust in (86%) and be loyal (83%) to brands that lead with Purpose, according to the 2019 Porter Novelli/Cone Purpose Biometrics Study. This first-of-its-kind biometrics study, examines not only what consumers say they will do to support...
 
Porter Novelli Focus is a bite-sized research series. These data briefs share insights on evolving stakeholder expectations related to timely topics.
 
In this research, we explore American perceptions and understanding of inequities in our financial system – and which organizations are responsible to solve for these inequities.
 
In this research, we explore American perceptions and understanding of inequities in our healthcare system – and which organizations are responsible to solve for these inequities. Our data reveals a majority of Americans believe the responsibility primarily falls with health insurance...
 
This fourth installment in Porter Novelli’s Focus series explores American perceptions on business responsibility to solve for the climate crisis – and how individuals are willing to support companies that lead with action.
 

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