Porter Novelli

Porter Novelli is a global communications partner who fearlessly leads clients through our modern stakeholder landscape. In a world of rapidly changing expectations and milestones for success, we align the stories our clients want to tell with the actions they need to take. Today, successful companies need to stand for something beyond what they sell to build the reputation they deserve – not just the one they desire. They must positively impact people’s lives and society to maintain relevance and achieve better business results. For additional information, please visit www.porternovelli.com/. Porter Novelli is a part of the Omnicom Public Relations Group.

Campaigns

2019 Porter Novelli/Cone Purpose Biometrics Study
Americans are more likely to have a positive image of (89%), trust in (86%) and be loyal (83%) to brands that lead with Purpose, according to the 2019...

Porter Novelli Focus
Porter Novelli Focus is a bite-sized research series. These data briefs share insights on evolving stakeholder expectations related to timely topics.

The Porter Novelli Focus: Financial Equity.
In this research, we explore American perceptions and understanding of inequities in our financial system – and which organizations are responsible to...

Porter Novelli Focus: Health Equity
In this research, we explore American perceptions and understanding of inequities in our healthcare system – and which organizations are responsible...

Porter Novelli Focus: Business Action for Climate Crisis
This fourth installment in Porter Novelli’s Focus series explores American perceptions on business responsibility to solve for the climate crisis –...

2021 Porter Novelli Business & Social Justice Study
2020 will go down in history as a defining moment and catalyst in the long fight for social justice. It was a year of awakening for some...

The 2021 Porter Novelli Executive Influence Study
Our latest research shows it’s time for a new class of business leader. One that leads with empathy by infusing the personal with the professional...

2021 Porter Novelli Focus: Business & Politics
This research shows that companies can and should speak up on domestic political issues but must be ready for the ramifications – good and bad.

Porter Novelli Executive Purpose Study
Although many elements of our world have been shaken to the core in 2020, the 2020 Porter Novelli Executive Purpose Study makes one thing clear...

2021 Porter Novelli Focus: Gen Z & Justice
Gen Zers are motivated by action. They’re willing to do their homework and may be slightly less willing to forgive a misstep. And as this generation...

The Porter Novelli Purpose Tracker
Racial injustice. Gun violence. Police brutality. Transgender rights. White supremacy.These are not just the issues prominent in the news or around...

COVID-19 TRACKER: INSIGHTS FOR A TIME OF CRISIS
Now more than ever before is the moment companies must Live their Purpose. This is about action. How will your organization respond and how will it...

2018 Cone/Porter Novelli Purpose Study
Purpose isn’t just the latest marketing buzzword or moment-in-time tactic. Not only do Americans expect companies to lead with Purpose, they are ready...

Purpose Perception: Porter Novelli’s Implicit Association Study
Purpose is more than a marketing tactic; it’s much more than a term thrown around at conferences. It is something that is so deeply embedded into our...

2021 Porter Novelli Business of Cancel Culture Study
Years ago, one voice may not have gained too much traction – it may have moved forward for a bit, or, floundered before reaching too many ears. Even...

Porter Novelli Purpose Summit: The Era of Stakeholder- Centered Businiess
The COVID-19 pandemic, a reckoning of social justice, a global recession and a resounding call to action for all sectors to more deeply drive impact...

PORTER NOVELLI PURPOSE SUMMIT: COMMITTING TO ACTION AMID COVID-19
The COVID‐19 crisis is accelerating the transformation of business – one that solidifies the private sector mandate of a stakeholder‐first, rather...

2019 Porter Novelli/Cone Gen Z Purpose Study
Gen Zers are tired of how negative and divided our country has become. They believe positivity is the go-forward strategy and are near-unanimous in...

2017 Cone Communications CSR Study
Seven-in-10 Americans believe companies have an obligation to take actions to improve issues that may not be relevant to everyday business operations...

2016 Cone Communications Employee Engagement Study
Two-thirds of American employees feel their work and personal life are becoming increasingly blended and nearly all (93%) want to work for a company...

2018 Cone/Porter Novelli Climate Change Snapshot
The majority of Americans (62%) say they believe climate change is a problem, according to the 2018 Cone/Porter Novelli Climate Change Snapshot. The...

2018 Porter Novelli/Cone Purpose Premium Index
Purpose is one of three critical dimensions of overall reputation, according to the 2018 Porter Novelli/Cone Purpose Premium Index: How Companies Can...

2015 Cone Communications/Ebiquity Global CSR Study
Global consumers feel a personal accountability to address social and environmental issues and look to companies as partners in progress, according to...

2017 Cone Gen Z CSR Study: How to Speak Z
Gen Z has gotten a bad rap. Yes – their faces may be glued to their smartphones, but don’t mistake that for a disinterest in what’s happening in the...

2013 Cone Communications Disaster Relief Trend Tracker
As communities around the world continue to recover from natural disasters on epic scales, citizens look to companies – not just governments or aid...

2016 Cone Communications Millennial Employee Engagement Study
Three-quarters (76%) of Millennials consider a company’s social and environmental commitments when deciding where to work and nearly two-thirds (64%)...

2014 Cone Communications Digital Activism Study
A “like” can go a long way, according to the newly released 2014 Cone Communications Digital Activism Study. Nearly two-thirds (64%) of Americans say...

2014 Cone Communications Recycling in the Home Survey
Nearly three-quarters (72%) of consumers consistently recycle in the home, but despite a genuine concern for the environment, only about half do so in...

2014 Cone Communications Food Issues Trend Tracker
Americans are willing to sacrifice variety and dollars in order to eat more consciously, according to the 2014 Cone Communications Food Issues Trend...

2015 Cone Communications Millennial CSR Study
From buying products associated with a cause they care about to using their online networks to amplify social and environmental messages, Millennials...

2013 Cone Communications/Echo Global CSR Study
No longer a nice-to-do, corporate social responsibility is now a reputational imperative – or liability. As revealed in the 2013 Cone Communications...

2012 Cone Communications Corporate Social Return Trend Tracker
When it comes to corporate social responsibility (CSR), consumers want more than aspirational mission statements. According to the newly released 2012...

2013 Cone Communications Social Impact Study
American demand for cause is stronger than ever, according to 20 years of benchmarking data by Cone Communications. Despite a marketplace saturated...

2013 Cone Communications Green Gap Trend Tracker
Earth Day may be just around the corner, but consumers are buying with an eye toward “green” all year long. A record-high 71 percent of Americans...

2012 Cone Communications Holiday Trend Tracker
Cause marketing is already in full force this holiday season, but whether those promotions will translate into sales is yet to be seen. According to...

2012 Cone Green Gap Trend Tracker
Eight-in-ten Americans don’t believe companies are addressing all of their environmental impacts, and only 44 percent trust companies’ green claims...

2012 Cone Communications Breast Cancer Trend Tracker
Nearly all Americans (92%) believe breast cancer is a critical cause for corporations to support, but just 26 percent feel companies have had a...

2011 Cone/Echo Global CR Opportunity Study
The Corporate Responsibility OpportunityWelcome to the world of responsible business. And we mean that in the literal sense. The unequivocal takeaway...

2010 Cone Cause Evolution Study
Cone's Cause Evolution series is the nation's longest benchmark study exploring American consumers' expectations of and behaviors toward companies who...

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