In this report, we focus on corporate inclusion of all genders in media, marketing, communications, product design and more – and how U.S. stakeholders expect brands to both break down cultural stereotypes
Global consumers feel a personal accountability to address social and environmental issues and look to companies as partners in progress, according to...
A “like” can go a long way, according to the newly released 2014 Cone Communications Digital Activism Study. Nearly two-thirds (64%) of Americans say...
Seven-in-10 Americans believe companies have an obligation to take actions to improve issues that may not be relevant to everyday business operations...
Gen Z has gotten a bad rap. Yes – their faces may be glued to their smartphones, but don’t mistake that for a disinterest in what’s happening in the...
Purpose isn’t just the latest marketing buzzword or moment-in-time tactic. Not only do Americans expect companies to lead with Purpose, they are ready...
Two-thirds of American employees feel their work and personal life are becoming increasingly blended and nearly all (93%) want to work for a company...
The majority of Americans (62%) say they believe climate change is a problem, according to the 2018 Cone/Porter Novelli Climate Change Snapshot. The...
Purpose is one of three critical dimensions of overall reputation, according to the 2018 Porter Novelli/Cone Purpose Premium Index: How Companies Can...
