LEGO Goes Gender Neutral to Combat Gender Biases

LEGO Goes Gender Neutral to Combat Gender Biases

Lots of Lego people

Friday, October 29, 2021 - 11:15am

CAMPAIGN: Porter Novelli Focus

CONTENT: Blog

According to a recent study, 1.2 million Americans identify as gender neutral today – with another global study finding that Gen Z is now four times more likely to identify as trans, nonbinary, genderfluid, or something other than a traditional binary identity. While some brands have started to embrace this growing population and its needs, there is still work to be done to make the private sector a more inclusive space. Today, we explore one company’s effort to take a deeper look at gender biases to ultimately help solve for them.

Read the full insight here: https://bit.ly/3GzmQbd