2021 Porter Novelli Business & Social Justice Study

2020 will go down in history as a defining moment and catalyst in the long fight for social justice. It was a year of awakening for some, acknowledgement for others and activism for many, but above all, it was a year of reckoning. 2020 demanded change.

For some companies, change had been brewing for years. Yet, for many, 2020 put brands on notice – some for the first time. Consumers, employees and other stakeholders charged companies to acknowledge their role in systemic injustices – and actively change the system.

Now, it’s time to make good on promises made.

Introducing the 2021 Porter Novelli Business & Social Justice Study.

Content from this campaign

Diversity & Inclusion

Prove Your Purpose: A $30 Million Commitment to Founders of Color in Outdoor Industry
Today, we dive into how one brand is providing funding to help solve a glaring disparity in the outdoor sector.

Diversity & Inclusion

El Pollo Loco Calls for Recognition During Hispanic Heritage Month
This week, we dive into one brand’s efforts in the food sector by calling for more Hispanic chefs to be professionally acknowledged.

Diversity & Inclusion

Doritos Passes the Mic to the Black Community With Its SOLID BLACK Line
Today, we explore how one brand is meeting these expectations through passing the mic to Black influencers.

Diversity & Inclusion

Brands Going Beyond the Rainbow-wash
Here is a roundup of brands starting the month off strong with initiatives lifting up all parts of LGBTQIA+ culture.

Diversity & Inclusion

Brands Uplift AAPI Heritage to Stop Asian Hate
Today, we dive into three different approaches companies are taking to empower and give equity back to the AAPI community.

Research, Reports & Publications

7-in-10 Americans Say It Shouldn’t Take a Tragedy for Companies to Care About Social Justice Issues
As the social justice conversation continues to evolve in the United States, Americans continue to believe the business community should proactively get engaged and play a role in normalizing conversations around social justice.

More from Porter Novelli

  1. Porter Novelli Focus: Health Equity
    In this research, we explore American perceptions and understanding of inequities in our healthcare system – and which organizations are responsible...

  2. The Porter Novelli Focus: Financial Equity.
    In this research, we explore American perceptions and understanding of inequities in our financial system – and which organizations are responsible to...

  3. The 2021 Porter Novelli Executive Influence Study
    Our latest research shows it’s time for a new class of business leader. One that leads with empathy by infusing the personal with the professional...

  4. Porter Novelli Focus: Business Action for Climate Crisis
    This fourth installment in Porter Novelli’s Focus series explores American perceptions on business responsibility to solve for the climate crisis –...

  5. 2021 Porter Novelli Focus: Business & Politics
    This research shows that companies can and should speak up on domestic political issues but must be ready for the ramifications – good and bad.

  6. 2021 Porter Novelli Focus: Gen Z & Justice
    Gen Zers are motivated by action. They’re willing to do their homework and may be slightly less willing to forgive a misstep. And as this generation...

  7. Porter Novelli Focus
    Porter Novelli Focus is a bite-sized research series. These data briefs share insights on evolving stakeholder expectations related to timely topics.

  8. 2021 Porter Novelli Business & Social Justice Study
    2020 will go down in history as a defining moment and catalyst in the long fight for social justice. It was a year of awakening for some...

  9. Purpose Perception: Porter Novelli’s Implicit Association Study
    Purpose is more than a marketing tactic; it’s much more than a term thrown around at conferences. It is something that is so deeply embedded into our...

  10. 2021 Porter Novelli Business of Cancel Culture Study
    Years ago, one voice may not have gained too much traction – it may have moved forward for a bit, or, floundered before reaching too many ears. Even...