2021 Porter Novelli Business & Social Justice Study

2020 will go down in history as a defining moment and catalyst in the long fight for social justice. It was a year of awakening for some, acknowledgement for others and activism for many, but above all, it was a year of reckoning. 2020 demanded change.

For some companies, change had been brewing for years. Yet, for many, 2020 put brands on notice – some for the first time. Consumers, employees and other stakeholders charged companies to acknowledge their role in systemic injustices – and actively change the system.


Now, it’s time to make good on promises made.

Introducing the 2021 Porter Novelli Business & Social Justice Study.

Content from this campaign

Inclusion & Opportunity
Prove Your Purpose: A $30 Million Commitment to Founders of Color in Outdoor Industry
Today, we dive into how one brand is providing funding to help solve a glaring disparity in the outdoor sector.
Inclusion & Opportunity
El Pollo Loco Calls for Recognition During Hispanic Heritage Month
This week, we dive into one brand’s efforts in the food sector by calling for more Hispanic chefs to be professionally acknowledged.
Inclusion & Opportunity
Doritos Passes the Mic to the Black Community With Its SOLID BLACK Line
Today, we explore how one brand is meeting these expectations through passing the mic to Black influencers.
Inclusion & Opportunity
Brands Going Beyond the Rainbow-wash
Here is a roundup of brands starting the month off strong with initiatives lifting up all parts of LGBTQIA+ culture.
Inclusion & Opportunity
Brands Uplift AAPI Heritage to Stop Asian Hate
Today, we dive into three different approaches companies are taking to empower and give equity back to the AAPI community.
Research & Reports
7-in-10 Americans Say It Shouldn’t Take a Tragedy for Companies to Care About Social Justice Issues
As the social justice conversation continues to evolve in the United States, Americans continue to believe the business community should proactively get engaged and play a role in normalizing conversations around social justice.

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