Porter Novelli Executive Purpose Study

Although many elements of our world have been shaken to the core in 2020, the 2020 Porter Novelli Executive Purpose Study makes one thing clear: Purpose is here to stay. This research confirms that delivering value to all stakeholders, not just shareholders, is not simply an aspirational idea for a few leading brands, but rather the new go-forward strategy. 

Content from this campaign

Corporate Responsibility

Brands Give Employees Time Off to Focus on Mental Health
Today we examine brands that are giving employees a full work week off to focus on their mental health and tackle burnout.

Events

Corporate America Uses Its Voice to Fight for Democracy
With no shortage of historic moments in the past year, companies have been called upon again and again to lean-in on issues and participate in important, while often uncomfortable, conversations. This week, brands found themselves in a position to protect and defend the nation’s bedrock of democracy. Here are a few ways we saw corporate America respond to the insurrection.

Media & Communications

2020's Top 10 Trends in Purpose
To capture the top trends of 2020, Porter Novelli reviewed and analyzed a year’s worth of Purpose-driven news, activities, campaigns and announcements. Through this, we distilled our 10 need-to-know trends for today and tomorrow.

Philanthropy

Comedy Central, VH1 and MTV Help Previously Incarcerated People Vote
As we move closer to the U.S. presidential election, we have seen more brands join in creating unique voting initiatives. We’ve reported on clothing lines inspired by Rock The Vote, retailers encouraging and even paying employees to work the polls and marketing campaigns calling on citizens to please vote.

Research & Reports

Porter Novelli Executive Purpose Study: Leadership, Action & Accountability from the C-Suite
Today, we’re excited to share our inaugural Porter Novelli Executive Purpose Study.

Myriad studies from reputable institutions, especially today, prove how stakeholders expect companies to lead with a Purpose-first approach, but far fewer dive into the executive mindset on this philosophy. This research unpacks the many dimensions of Purpose through the lens of the executive leader.

More from Porter Novelli

2012 Cone Green Gap Trend Tracker

Eight-in-ten Americans don’t believe companies are addressing all of their environmental impacts, and only 44 percent trust companies’ green claims...

2015 Cone Communications/Ebiquity Global CSR Study

Global consumers feel a personal accountability to address social and environmental issues and look to companies as partners in progress, according to...

2014 Cone Communications Digital Activism Study

A “like” can go a long way, according to the newly released 2014 Cone Communications Digital Activism Study. Nearly two-thirds (64%) of Americans say...

2017 Cone Communications CSR Study

Seven-in-10 Americans believe companies have an obligation to take actions to improve issues that may not be relevant to everyday business operations...

2013 Cone Communications Disaster Relief Trend Tracker

As communities around the world continue to recover from natural disasters on epic scales, citizens look to companies – not just governments or aid...

2017 Cone Gen Z CSR Study: How to Speak Z

Gen Z has gotten a bad rap. Yes – their faces may be glued to their smartphones, but don’t mistake that for a disinterest in what’s happening in the...

2018 Cone/Porter Novelli Purpose Study

Purpose isn’t just the latest marketing buzzword or moment-in-time tactic. Not only do Americans expect companies to lead with Purpose, they are ready...

2016 Cone Communications Employee Engagement Study

Two-thirds of American employees feel their work and personal life are becoming increasingly blended and nearly all (93%) want to work for a company...

2018 Cone/Porter Novelli Climate Change Snapshot

The majority of Americans (62%) say they believe climate change is a problem, according to the 2018 Cone/Porter Novelli Climate Change Snapshot. The...

2018 Porter Novelli/Cone Purpose Premium Index

Purpose is one of three critical dimensions of overall reputation, according to the 2018 Porter Novelli/Cone Purpose Premium Index: How Companies Can...