2017 Cone Gen Z CSR Study: How to Speak Z

Gen Z has gotten a bad rap. Yes – their faces may be glued to their smartphones, but don’t mistake that for a disinterest in what’s happening in the world around them. This generation is a force to be reckoned with – using their digital devices to spread social and environmental messages far and wide. But they’re not going it alone – they expect companies to be their partners in change. Companies: it’s time to enlist Gen Z to share your CSR message. We are pleased to share our newest research the 2017 Cone Gen Z CSR Study: How to Speak Z, launching this morning. This first of its kind study examines not only Gen Z’s attitudes and perceptions around CSR, but also how they’re willing to get involved for positive change.

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Philanthropy
Coca-Cola Partners With Gen Z and Millennials to Make an Impact on Issues That Matter Most
Recently, the world witnessed the power and determination of Gen Z after they inspired over 1.2 million people in over 450 rallies in the U.S. (not to mention countless rallies worldwide) to march for gun control. Despite their young age, this generation is concerned about the state of our world, and 94 percent feel that companies should step up to address social and environmental issues. Now, one brand is harnessing this empowered group’s engagement to advocate for a variety of issues that matter most to them.
Events
Business Aligning With Gen Z to Support March for Our Lives
After sparking a national anti-gun violence movement, the Stoneman Douglas student group #NeverAgain is preparing to once again push for stricter gun laws with a nationwide march, led by the newest generation of activist consumers: Gen Z. This Saturday, over 1 million people are expected to descend on Washington, D.C. for the March for Our Lives, advocating for changes to gun regulations and school safety, with “sibling marches” expected to take place across the country and world.
Research & Reports
Gen Z: The Next Conscious Group of Consumers
Ninety four percent of Gen Z believe companies should take actions to address critial issues that may not be relevant to everyday business operations, according to the 2017 Cone Gen Z CSR Study: How to Speak Z.
Media & Communications
CSR Expert Alison DaSilva Shines a Light on Gen Z at Share.Like.Buy Conference
Alison DaSilva, executive vice president at Cone Communications will join marketing experts as a speaker at the Share.Like.Buy conference on October 18-19. The two-day event will explore the latest marketing trends for Millennials and Gen Z in a unique setting at the National Geographic headquarters in Washington, D.C.
Research & Reports
WEBINAR | 2017 Cone Gen Z Study: How to Speak Z
Join Cone Communications to learn about the findings and insights from the newly released 2017 Cone Gen Z CSR Study: How to Speak Z. This first of its kind study examines not only Gen Z’s attitudes and perceptions around CSR, but also how they’re willing to get involved for positive change.
Research & Reports
Announcing the 2017 Cone Gen Z CSR Study: How to Speak Z
Gen Z has gotten a bad rap. Yes – their faces may be glued to their smartphones, but don’t mistake that for a disinterest in what’s happening in the world around them. This generation is a force to be reckoned with – using their digital devices to spread social and environmental messages far and wide. But they’re not going it alone – they expect companies to be their partners in change. Companies: it’s time to enlist Gen Z to share your CSR message.
Research & Reports
Gen Z Sees Social Media Activity As More Effective Than Community Involvement According to New Research by Cone Communications
Eighty-one percent of Gen Z believes they can have an impact on social and environmental issues by using social media, according to the 2017 Cone Gen Z CSR Study: How to Speak Z. The study, surveying Americans ages 13-19, examined this budding generation’s aptitude and attitudes toward company involvement in social and environmental issues – and just how they’re willing to stand up for causes they care about.

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