2018 Porter Novelli/Cone Purpose Premium Index

Eight-in-ten Americans don’t believe companies are addressing all of their environmental impacts, and only 44 percent trust companies’ green claims...

Global consumers feel a personal accountability to address social and environmental issues and look to companies as partners in progress, according to...

A “like” can go a long way, according to the newly released 2014 Cone Communications Digital Activism Study. Nearly two-thirds (64%) of Americans say...

Seven-in-10 Americans believe companies have an obligation to take actions to improve issues that may not be relevant to everyday business operations...

As communities around the world continue to recover from natural disasters on epic scales, citizens look to companies – not just governments or aid...

Gen Z has gotten a bad rap. Yes – their faces may be glued to their smartphones, but don’t mistake that for a disinterest in what’s happening in the...

Purpose isn’t just the latest marketing buzzword or moment-in-time tactic. Not only do Americans expect companies to lead with Purpose, they are ready...

Two-thirds of American employees feel their work and personal life are becoming increasingly blended and nearly all (93%) want to work for a company...

The majority of Americans (62%) say they believe climate change is a problem, according to the 2018 Cone/Porter Novelli Climate Change Snapshot. The...

Purpose is one of three critical dimensions of overall reputation, according to the 2018 Porter Novelli/Cone Purpose Premium Index: How Companies Can...