2013 Cone Communications Disaster Relief Trend Tracker

As communities around the world continue to recover from natural disasters on epic scales, citizens look to companies – not just governments or aid organizations – to provide critical relief assistance. According to the 2013 Cone Communications Disaster Relief Trend Tracker, nearly nine-in-10 (87%) global consumers believe companies must play a role in natural disaster response – in part because the majority (69%) thinks corporations are better able to effectively respond.

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Philanthropy
JetBlue Leverages Assets to Create Long-Term Hurricane Relief
It’s been over three weeks since Hurricane Maria made landfall, leaving a path of destruction in its wake. As the tenth-most intense Atlantic hurricane on record, the storm devastated Puerto Rico, completely destroying the island's power grid and leaving all 3.4 million residents without electricity. San Juan Mayor Carmen Yulín Cruz estimates that some areas will remain without power for four to six months. As with many natural disasters, relief efforts are concentrated on the first few weeks after the disaster, but one company has prepped a long-term relief plan to ensure the victims of Hurricane Maria are not left abandoned in the weeks – and months – to come.
Philanthropy
Hurricane Harvey: Unique Ways Companies Are Stepping Up
Hurricane Harvey made landfall a week ago but the damage it leaves behind will not dissipate so quickly. The storm is a one-in-1,000 year rain event, dumping 24.5 trillion gallons of rain and displacing countless individuals in its wake. As relief workers begin to grapple with the scale of the disaster, the cry for help is urgent and widespread. This call extends to companies who are stepping up by providing money, in-kind donations and solutions. Although the list of companies providing support is extensive, with major companies like Walmart, Verizon and Amazon pledging large cash donations, here, we have highlighted a few unique activations.
Philanthropy
P&G and Whirlpool Partner to Bring Clean Laundry to Earthquake-Stricken Italy
When it comes to disaster relief, it's all hands on deck – and companies are stepping up in increasing numbers to provide donations, products and services to help those in need. Although some schools of thought may suggest steering clear of in-kind donations, with the right partner these donations can make all the difference on the ground. Now, two major companies are joining forces to deliver just the type of help needed in the wake of disaster.
Philanthropy
Disaster Relief: How Companies Can Get Involved in Nepal Earthquake Efforts
Corporate Responsibility
Companies in Action: Case Studies in Effective Corporate Disaster Relief
Corporate Responsibility
WEBINAR: Insights into Effective Natural Disaster Response - What Consumers Expect and What Companies Can Do
Corporate Responsibility
Heeding the Global Call for Help: Five Tips for Effective Company Disaster Relief
Corporate Responsibility
Global Citizens Demand Company Involvement In Natural Disaster Relief

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