2021 Porter Novelli Business of Cancel Culture Study

Years ago, one voice may not have gained too much traction – it may have moved forward for a bit, or, floundered before reaching too many ears. Even armed with a bullhorn or a bully pulpit, it could be difficult to amplify a message to the masses. Yet, today a voice can carry. Social media has transformed the impact of a single voice – it has allowed stories to grow, opinions to become trending topics and movements to solidify into hashtags. Social media has created power. Suddenly, one voice has become many. And these voices can no longer be ignored.

 

Now, collective voices spreading like digital wildfire can sway public opinion. One misstep or wrong word from a person, a celebrity or brand can put that entity in a social media maelstrom – when mutual disapproval puts that entity on the outs. It’s a phenomenon that has come to be known as “cancel culture.” This research aims to show the mechanics of this phenomenon.

 

Introducing the 2021 Porter Novelli Business of Cancel Culture Study.

Content from this campaign

Research, Reports & Publications

Introducing Porter Novelli's 2021 Business of Cancel Culture Study
This week, we are proud to launch Porter Novelli’s 2021 Business of Cancel Culture Study. This research aims to help us understand the mechanics of cancel culture.

More from Porter Novelli

  1. Porter Novelli Focus: Health Equity
    In this research, we explore American perceptions and understanding of inequities in our healthcare system – and which organizations are responsible...

  2. The Porter Novelli Focus: Financial Equity.
    In this research, we explore American perceptions and understanding of inequities in our financial system – and which organizations are responsible to...

  3. The 2021 Porter Novelli Executive Influence Study
    Our latest research shows it’s time for a new class of business leader. One that leads with empathy by infusing the personal with the professional...

  4. Porter Novelli Focus: Business Action for Climate Crisis
    This fourth installment in Porter Novelli’s Focus series explores American perceptions on business responsibility to solve for the climate crisis –...

  5. 2021 Porter Novelli Focus: Business & Politics
    This research shows that companies can and should speak up on domestic political issues but must be ready for the ramifications – good and bad.

  6. 2021 Porter Novelli Focus: Gen Z & Justice
    Gen Zers are motivated by action. They’re willing to do their homework and may be slightly less willing to forgive a misstep. And as this generation...

  7. Porter Novelli Focus
    Porter Novelli Focus is a bite-sized research series. These data briefs share insights on evolving stakeholder expectations related to timely topics.

  8. 2021 Porter Novelli Business & Social Justice Study
    2020 will go down in history as a defining moment and catalyst in the long fight for social justice. It was a year of awakening for some...

  9. Purpose Perception: Porter Novelli’s Implicit Association Study
    Purpose is more than a marketing tactic; it’s much more than a term thrown around at conferences. It is something that is so deeply embedded into our...

  10. 2021 Porter Novelli Business of Cancel Culture Study
    Years ago, one voice may not have gained too much traction – it may have moved forward for a bit, or, floundered before reaching too many ears. Even...