The Porter Novelli Purpose Tracker

The Porter Novelli Purpose Tracker

Racial injustice. Gun violence. Police brutality. Transgender rights. White supremacy.

These are not just the issues prominent in the news or around the dinner table, but also in the board room. At another time, companies would have done their best to steer clear of these topics; but today that is, quite simply, no longer an option. Speaking out and addressing these historic injustices is not only a moral imperative, it is a public – and business – mandate.

Content from this campaign

How Brands Activated for Mental Health Awareness Month
This week brings us to the tail end of Mental Health Awareness Month. This year, the observance is especially important as CDC studies found that...
May 28, 2021 9:00 AM ET
Brands Celebrate Earth Day by Activating Stakeholders
Yesterday, we celebrated the 51st global Earth Day. Leading up to the day, we saw trillion-dollar commitments, business leaders signing environmentally focused...
Apr 23, 2021 12:30 PM ET
Brands Address Equity Gap for Black Business Owners and Entrepreneurs
Black Americans make up 13.4 percent of the U.S. population, but own only 2.2 percent of overall businesses, according to the U.S....
Apr 16, 2021 10:30 AM ET
One Brand's Women's History Month Challenge Acknowledges “It's On Us”
As we near the end of Women’s History Month, brands are still showing up for women in empowering ways. We’ve reported on Libresse’s audacious challenge to bring attention to women’s pain and how brands are redefining the ...
Mar 26, 2021 12:30 PM ET
Private Sector Moves in to Help Vaccinate the U.S.
Even as COVID-19 vaccinations ramp up across the United States, many Americans still struggle to find appointments. As President Biden adds to the pressure on states by directing them to make all adults eligible for the COVID-19 vaccine by May 1, the private sector is moving in to help. This...
Mar 19, 2021 1:00 PM ET