2013 Cone Communications/Echo Global CSR Study

No longer a nice-to-do, corporate social responsibility is now a reputational imperative – or liability. As revealed in the 2013 Cone Communications/Echo Global CSR Study, released today, companies are expected to be an active participant – if not a driving force – in solving the most pressing social and environmental issues. Corporations that disregard this consumer-demanded role risk more than their reputation – nine-in-10 global citizens say they would boycott if they learned of irresponsible behavior.

The study, a follow-up to the 2011 global survey of consumer attitudes, perceptions and behaviors around CSR, was conducted by Cone Communications and Echo Research. Reflecting the sentiments of more than 10,000 citizens in 10 of the largest countries in the world by GDP, including the United States, Canada, Brazil, the United Kingdom, Germany, France, Russia, China, India and Japan, the research is complemented with insights from country-specific CSR experts.

Content from this campaign

Responsible Business & Employee Engagement

EILEEN FISHER Takes “No Excuses” in New Holistic CSR Vision

Responsible Business & Employee Engagement

Target’s “Made to Matter” Brings Responsible Shopping to the Masses

Responsible Business & Employee Engagement

Walmart Funds Job Creation Through Industry Innovation

Innovation & Technology

When the Road to Sustainability Doesn’t Happen on a Road

Responsible Business & Employee Engagement

TOMS Responds to Critics With “Model” Behavior

Events, Media & Communications

Global Imperative: CSR Expectations From Today's Global Consumers Webinar

Responsible Business & Employee Engagement

With CSR in Global Demand, Corporate Reputation is at Stake, According to New Research from Cone Communications and Echo Research

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