2014 Cone Communications Food Issues Trend Tracker

Americans are willing to sacrifice variety and dollars in order to eat more consciously, according to the 2014 Cone Communications Food Issues Trend Tracker. Although family satisfaction reigns supreme (97%), shoppers consider health and nutrition (93%) and sustainability (77%) important factors when deciding what to buy.

Content from this campaign

Corporate Responsibility
Chicken of the Sea Brings Traceability to Consumers
As supply chains become more complex, consumers are in turn becoming more curious about the origins of the products they buy. This is especially true when it comes to the food we put in our bodies. Increasingly, consumers are demanding further transparency from companies – wanting to know where their products come from and what's in them. And companies are responding, establishing traceable supply chains to educate and engage consumers about important sustainability issues.
Responsible Production & the Circular Economy
Sustainability, Local and non-GMO at Top of Americans' Grocery Lists
Three-Quarters Of Americans Say Sustainability Is A Priority When Making Food Purchasing Decisions, According To New Cone Communications Research

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