Sustainability, Local and non-GMO at Top of Americans' Grocery Lists

Mar 17, 2014 11:15 AM ET

Prove Your Purpose

GMOs, local, organic, cruelty-free and more… When it comes to food shopping, consumers today juggle a variety of complex sustainability and CSR issues. To find out what food concerns take priority in the grocery aisles, we're proud to share the 2014 Cone Communications Food Issues Trend Tracker. The research revealed a number of key food-related insights, including:

  • Consumers prioritize food safety (93%) and nutritional value (92%), but see many issues as significant when purchasing food, including:
    • 74% locally produced 
    • 69% sustainable packaging
    • 69% animal welfare
    • 67% non-GMO
    • 65% protects and renews natural resources
  • 66% of consumers are willing to pay more and 46% would sacrifice variety to purchase locally produced foods

To read more on Cone's Prove Your Purpose blog, please click here.