Porter Novelli

Corporate Social Responsibility (CSR), Sustainability and Cause News & Media

Porter Novelli

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2020 will go down in history as a defining moment and catalyst in the long fight for social justice. It was a year of awakening for some, acknowledgement for others and activism for many, but above all, it was a year of reckoning. 2020 demanded change.For some companies, change had been brewing for...
 
Racial injustice. Gun violence. Police brutality. Transgender rights. White supremacy.These are not just the issues prominent in the news or around the dinner table, but also in the board room. At another time, companies would have done their best to steer clear of these topics; but today that is,...
 
Now more than ever before is the moment companies must Live their Purpose. This is about action. How will your organization respond and how will it prioritize stakeholders? In what way will it support employees? What products, services and resources can be redeployed in service of individuals and...
 
Purpose isn’t just the latest marketing buzzword or moment-in-time tactic. Not only do Americans expect companies to lead with Purpose, they are ready to reward these companies in a variety of ways. In fact, companies that lead with Purpose will stand to build deeper bonds with existing...
 
Purpose is more than a marketing tactic; it’s much more than a term thrown around at conferences. It is something that is so deeply embedded into our experience with a brand that it becomes a feeling. We can’t see it, and sometimes we can’t even articulate it, but we know it...
 

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