Porter Novelli

Flexible Media Releases

WeTransfer, Headspace Create License to Operate Through Erasing Medical Debt

Aug 12, 2019 11:00 AM ET

Google Rethinks Product Design for Sustainability-First Approach

Aug 9, 2019 12:45 PM ET

Secret Supports USWNT Appeal for Equal Pay

Jul 23, 2019 12:30 PM ET

Northwestern Mutual’s Ultimate Campout Unites Families Fighting Childhood Cancer

Jul 15, 2019 4:35 PM ET

Summer Reading Gets Easier with JetBlue’s Soar with Reading

Jul 15, 2019 4:30 PM ET

Mastercard Launches True Name™ as a Step Towards Inclusivity

Jun 28, 2019 1:45 PM ET

Corona Accepting Plastic as Payment for Beer

Jun 18, 2019 11:20 AM ET

WEBINAR: 2019 Porter Novelli/Cone Purpose Biometrics Study: The Need-to-Know Data & Insights

Jun 11, 2019 1:40 PM ET

Sustainable Brands Detroit: Transforming Brands to Deliver the Good Life

Jun 10, 2019 12:20 PM ET

Purpose Messages Evoke Greater Attention, Arousal and Emotion, According to First-of-its-Kind Biometrics Research by Porter Novelli/Cone

May 29, 2019 10:30 AM ET

Campaigns

The Porter Novelli Purpose Tracker

Racial injustice. Gun violence. Police brutality. Transgender rights. White supremacy.These are not just the issues prominent in the news or around the dinner table, but also in the board room. At another time, companies would have done their best to steer clear of these topics; but today that is,...

COVID-19 TRACKER: INSIGHTS FOR A TIME OF CRISIS

Now more than ever before is the moment companies must Live their Purpose. This is about action. How will your organization respond and how will it prioritize stakeholders? In what way will it support employees? What products, services and resources can be redeployed in service of individuals and...

2018 Cone/Porter Novelli Purpose Study

Purpose isn’t just the latest marketing buzzword or moment-in-time tactic. Not only do Americans expect companies to lead with Purpose, they are ready to reward these companies in a variety of ways. In fact, companies that lead with Purpose will stand to build deeper bonds with existing...

Purpose Perception: Porter Novelli’s Implicit Association Study

Purpose is more than a marketing tactic; it’s much more than a term thrown around at conferences. It is something that is so deeply embedded into our experience with a brand that it becomes a feeling. We can’t see it, and sometimes we can’t even articulate it, but we know it...

2021 Porter Novelli Business of Cancel Culture Study

Years ago, one voice may not have gained too much traction – it may have moved forward for a bit, or, floundered before reaching too many ears. Even armed with a bullhorn or a bully pulpit, it could be difficult to amplify a message to the masses. Yet, today a voice can carry. Social media...