Postobón SA, Colombia’s leading producer of non-alcoholic beverages, has joined Business Call to Action (BCtA) with a pledge to provide stable livelihoods for 3,000 smallholder farmers through is integrated supply chain by 2020, impacting 15,000 people in all (including farm workers and farmers’ families. To achieve this, the company aims to increase the percentage fruits supplied through its inclusive programme called Hit Social Postobón, to 40 percent by that same year.
