With NAMI, LG Helps Tournament Host Schools Improve On-Campus Mental Resources
News Summary
- LG Electronics USA partnered with the National Alliance on Mental Illness to enhance mental wellness resources at the host schools of the 2026 NCAA Final Four men’s and women’s college basketball tournaments – Indiana University, Indianapolis (IU Indy) and Arizona State University.
- LG hosted a discussion with IU Indy student-athletes on the importance of mental health resources featuring local WNBA player and NCAA Division 1 women’s basketball champion Lexie Hull.
- As a Proud Partner of the NCAA, LG has championed student athlete mental health and wellness initiatives since 2022, providing more than $2.5 million in support.
INDIANAPOLIS, April 6, 2026 /3BL/ – Official NCAA® Corporate Partner LG Electronics USA is expanding its efforts to support student well-being by partnering with the National Alliance on Mental Illness (NAMI) to provide funding and resources to the host schools of the 2026 NCAA Final Four® college basketball tournaments. Since 2022, LG has dedicated more than $2.5 million to elevate and improve mental health initiatives for student-athletes.
This year, LG is awarding the 2026 host schools for the men’s and women’s NCAA Final Four tournaments – Indiana University, Indianapolis (IU Indy) and Arizona State University, respectively – $10,000 each to strengthen their local “NAMI on Campus” clubs and expand access to critical mental health resources for student-athletes. LG’s support will enable each host school to work with student organizations like NAMI On Campus to enhance programming, boost students’ awareness of available mental health resources and offer peer support to students in need.
On-Campus Event Engages Student-Athletes in Meaningful Mental Health Dialogue
President and CEO of LG Electronics North America Don Kwack presented the check to IU Indianapolis during the NCAA Men’s Final Four weekend at a special on-campus event where IU Indy student-athletes met with local WNBA player and NCAA Division 1 women’s basketball champion Lexie Hull where she shared her advice on navigating the pressures of being a student-athlete.
“Mental health and well-being are vital, particularly for teenagers and young adults,” said Kwack. “Through our continued partnership with NAMI, LG is able to provide meaningful, on-campus support for students’ mental wellness.”
Hull said, “It was a pleasure to participate in this event and share with these student-athletes my journey through college athletics and how I managed my mental well-being along the way. I’m grateful to LG for their continued support of such an important initiative.”
Final Four Spotlights Awareness and Programs for Student Mental Wellness
“My experience as a college athlete taught me the importance of camaraderie and support, both from your teammates and the broader community around you,” said NAMI CEO Dan Gillison Jr. “With LG’s continued partnership and lasting commitment to student mental wellness, we’re working to expand our NAMI On Campus clubs and mental health resources in tournament host cities to help students connect with and support one another. The Final Four is an annual opportunity to shed light on the value of mental health resources for student athletes.”
“IU Indianapolis is committed to providing our student-athletes with the mental health resources they need to thrive and compete at the highest level, both in competition and in the classroom,” said Luke Bosso, Director of Athletics at IU Indianapolis. “With LG’s support, we’re better equipped than ever to support mental wellness for all our student-athletes.”
LG Podcast Seres and Life’s Good Coaches Award Support Student Mental Health
As a Proud Partner of the NCAA, LG has championed student athlete mental health and wellness initiatives since 2022, providing more than $2.5 million in support.
LG’s dedication to student-athlete mental wellness is exemplified by its LG Life’s Good Coaches award, which recognizes NCAA coaches who promote mental health awareness and cultivate supportive environments for their student-athletes. Annual award recipients are nominated by their student-athletes. Prior recipients include Samantha Erger, Southern Methodist University; Luke Strand, Minnesota State University, Mankato; Yasmin Farooq, University of Washington; and David Lynn, Oklahoma Christian University.
In addition to celebrating each coach, LG provides cash and product donations to their respective universities to support mental health initiatives on campus. Nominations for the 2026 LG Life’s Good Coaches award will open later this month. For more information, visit www.lg.com/ncaa.
Further demonstrating LG’s long-standing commitment to student mental health is its Transparent Conversations podcast series. Since 2022, this podcast has provided a platform for authentic discussions about student-athlete mental health challenges. To learn more about LG's partnership with the NCAA or listen to the Transparent Conversation podcast, visit www.lg.com/us/transparent-conversations.
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About LG Electronics USA
Official NCAA Corporate Partner LG Electronics USA Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics Inc., a smart life solutions company with annual global revenues of more than $60 billion. In the United States, LG sells a wide range of innovative home appliances, home entertainment products, commercial displays, air conditioning systems and vehicle components. LG is an 11-time ENERGY STAR® Partner of the Year. www.LG.com.
About the National Alliance on Mental Illness
The National Alliance on Mental Illness (NAMI) is the nation’s largest grassroots mental health organization dedicated to improving the lives of individuals and families affected by mental illness.
About NAMI On Campus
NAMI On Campus clubs work to end the stigma that makes it hard for students to talk about mental health and get the help they need. Clubs hold creative meetings, innovative awareness events, and offer signature NAMI programs through partnerships with NAMI State Organizations and Affiliates across the nation.
Media Contacts:
LG Electronics North America
John I. Taylor
john.taylor@lge.com
+1 202 719 3490
LG Electronics USA
Chris De Maria
christopher.demaria@lge.com
+1 908 548 4515
