Porter Novelli

Porter Novelli

Campaigns

Eight-in-ten Americans don’t believe companies are addressing all of their environmental impacts, and only 44 percent trust companies’ green claims. This skepticism may even affect sales. In fact, as many as 77 percent would be willing to boycott if misled, according to the 2012 Cone...
 
Nearly all Americans (92%) believe breast cancer is a critical cause for corporations to support, but just 26 percent feel companies have had a significant positive impact. Moreover, only half (52%) of consumers believe their individual breast cancer-related purchases make a difference, according...
 
The Corporate Responsibility OpportunityWelcome to the world of responsible business. And we mean that in the literal sense. The unequivocal takeaway from the 2011 Cone/Echo CR Opportunity Study, the latest in Cone’s 18-year chronicle of consumer expectations of responsible business, is that...
 
Cone's Cause Evolution series is the nation's longest benchmark study exploring American consumers' expectations of and behaviors toward companies who support social and environmental issues.
 

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