Porter Novelli
Porter Novelli
Flexible Media Releases
Dec 1, 2011 11:47 AM ET
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No longer a nice-to-do, corporate social responsibility is now a reputational imperative – or liability. As revealed in the 2013 Cone Communications/Echo Global CSR Study, released today, companies are expected to be an active participant – if not a driving force – in solving the...
When it comes to corporate social responsibility (CSR), consumers want more than aspirational mission statements. According to the newly released 2012 Cone Communications Corporate Social Return Trend Tracker, 84 percent of Americans hold companies accountable for producing and communicating the...
American demand for cause is stronger than ever, according to 20 years of benchmarking data by Cone Communications. Despite a marketplace saturated with cause-related programs and messages, the U.S. consumer appetite for corporate support of social and environmental issues appears insatiable,...
Earth Day may be just around the corner, but consumers are buying with an eye toward “green” all year long. A record-high 71 percent of Americans consider the environment when they shop, up from 66 percent in 2008. Additionally, nearly half (45%) of consumers actively seek out...
Cause marketing is already in full force this holiday season, but whether those promotions will translate into sales is yet to be seen. According to the 2012 Cone Communications Holiday Trend Tracker, just 16 percent of consumers plan to purchase, or have already purchased, cause-related gifts (a...
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