Our beloved Cheerios were named Cheeri-Oats when they launched in 1941. So you know that oats have been at the core of our business for a long time. Dating back to 1928, in fact.
Today, nearly four years into our commitment to sustainably source our ingredients, we are well on our way – particularly with oats.
As a global food company, our business depends on quality ingredients being grown and available to us every year. We see the ingredients we buy as a way to be transparent about where and how crops for General Mills foods are grown. So, in 2013, we set out to sustainably source 100 percent of our ten priority ingredients by 2020.
