Recently, a team of John Hancock volunteers completed a Salesforce implementation project with the Urban Farming Institute (UFI), a social innovation organization that supports the development of urban farming and promotes healthier, locally based food systems. Since its founding in 2012, UFI has trained individuals to practice urban farming, increased the opportunity to farm by acquiring and leasing urban plots of land for farming activities, and developed awareness of the benefits of urban farming through public education and advocacy. As the organization grew, UFI leadership recognized that a more efficient and effective database would help them continue to scale their program and they ultimately selected a nonprofit-focused Salesforce system.
