Most brands have no idea how AI represents them. 3BL built a tool to change that.
AI has quietly become the new Google search, and most brands haven’t fully noticed.
Millions of people now turn to AI platforms like ChatGPT, Claude and Gemini before they ever open a traditional search engine. In fact, 50% of consumers now choose AI over legacy search — and the results they see directly influence where they choose to spend their money, who they choose to work for, and which brands they choose to trust. That’s just the start: Almost all B2B buyers (94%) now use AI in purchasing, and more than 75% of global investors turn to AI systems to help with investment decisions.
But most brands have no idea how they are showing up in AI responses. Are you being surfaced at all? If you are, are you portrayed negatively? Is the representation accurate and fair?
We couldn't find a tool to answer those questions well enough for our customers. So we built one.
“Every communications leader knows their latest media coverage. Most can tell you their search ranking. Almost none can tell you what AI says about their company today,” says Charlie Wilkie, chief executive officer of 3BL. “That gap is the problem we built this tool to close.”
Introducing 3BL’s AI Visibility Tracker, the first tool built specifically for brand reputation in AI.
What It Does
Unlike most AI monitoring tools designed for product discovery, 3BL’s AI Visibility Tracker is built around reputation: how your brand is being perceived, discussed and characterized within AI platforms.
- A multidimensional view of AI visibility. We show you where your visibility is strong and where it's weak — broken down by platform, topic and query intent.
- Competitive benchmarking for crucial context. Measure your brand’s visibility alongside named competitors on the topics you want to lead.
- Questions that shape reputation. Our database includes thousands of queries tied to brand governance, reputation and trust, asked by real people and curated by corporate responsibility experts.
Not only that, but it also tracks true sentiment that tells the real story. While most sentiment trackers simply reflect positive and negative keywords, ours is smart enough to tell you how your brand is being discussed — even in AI responses that also mention problems — so we never miss the nuance in complex conversations.
“The whole discipline of PR was built on the idea that third-party credibility matters more than what you say about yourself. AI has just made that truer than it’s ever been,” Wilkie says. “But most brands still haven’t caught up.”
As AI continues to become the first stop for consumers, investors, employees and others, knowing where you stand isn’t optional. It’s essential.
Sign up today to see your AI Visibility Score.
About 3BL
Since 2009, more than 1,500 companies have trusted 3BL to distribute their news to credible publishers — extending beyond press releases to the full range of stories that shape stakeholder perception.
From Fortune 500 companies to nonprofits, 3BL combines targeted distribution, strategic insights, and measurable analytics to track what’s reaching audiences, identify what’s resonating, and provide the guidance teams need to keep improving.
Our digital media division, TriplePundit, covers business through the lens of solutions journalism and supports brand storytelling through the 3BL Studio.
