Impact & Sustainability News From Leading Brands

Education

What's Trending in Back-to-School Cause Marketing

Aug 29, 2016 11:35 AM ET

Parents, teachers and communities are going to great lengths to increase attendance and create a vibrant learning environment for kids heading back to the classroom, from a 4th-grade teacher's viral "welcome back" rap video, to an Arizona mayor going door-to-door to urge high school dropouts to re-enroll. And companies are joining in as well, lending their unique tools and assets to help kids grow and learn both in and outside of school. Here's a sampling of back-to-school cause marketing campaigns that caught our eye:

Social Impact & Volunteering

Giving Back the Aimia Way to Create Real Social Value

Aug 29, 2016 11:15 AM ET

Innovation & Technology

Qualcomm Invests in a Sustainable Future [Video]

Aug 29, 2016 11:15 AM ET

The Internet of Things (IoT) narrative has evolved drastically over the past two years, and today we have even more opportunity to redefine what’s possible with connectivity to make cities, cars, homes and devices smarter and more sustainable. At Qualcomm, we take pride in innovating for the greater good, and are excited about the opportunity to help shape the narrative about the role of IoT in enabling economic development and smart urban infrastructure.

Research, Reports & Publications

Caterpillar: Work That Matters

Aug 29, 2016 11:00 AM ET

2015 was a year of innovation and encouraging all Caterpillar employees to band together and share ideas, big and small, to drive efficiency.

Responsible Business & Employee Engagement

The Personal is Professional: BSR Conference Brand Camp

Aug 29, 2016 11:00 AM ET

We are certainly living in interesting times. Who would have imagined that a social media platform once widely (and unfairly) derided as a way for the bored to update the bored on their daily minutiae would make front-page coverage in major media outlets—and be considered a huge influence in a presidential campaign?

Philanthropy & Cause Initiatives

Arby’s Kicks Off 2016 National Restaurant Fundraiser to Help End Childhood Hunger in America

Aug 29, 2016 11:00 AM ET

Childhood hunger lives in communities large and small across the country, with no regard for geographic or demographic boundaries. In an effort to raise awareness to this issue and help end childhood hunger in America, Arby’s® restaurants are teaming up with their guests to make a difference. Starting today through Oct. 9, 2016, the Brand is hosting the 2016 Arby’s Foundation National Restaurant Fundraiser, where guests can make in-restaurant donations to support the Arby’s Foundation and its mission to end childhood hunger in partnership with No Kid Hungry.

Diversity & Inclusion

Surprise--You are the New Plant Safety Person! Now What?

Aug 29, 2016 10:45 AM ET

Much to your surprise, you have suddenly become the new plant safety person. And on top of that, you have little or no background in safety! Unfortunately with downsizing/right-sizing and budget cuts, this kind of move has become increasingly common at the plant level, despite the importance of EHS to the operation.

Instead of thinking you were in the wrong place at the right time, think of this as an opportunity—as actually being in the right place at the right time. Rather than feeling overwhelmed with your new job title and associated tasks, you can start working your way towards becoming a well-informed, knowledgeable safety person by following some simple steps.

Social Impact & Volunteering

5 Strategies to Convince Your Boss to Send You to VM Summit 16

Aug 29, 2016 10:10 AM ET

Since you realize that VM Summit 16 is the place to collaborate with other employee volunteer program managers (as well as with volunteer managers from nonprofits), you know you’ll leave having learned a thing or two, like how to create the most impactful partnerships possible. Knowing all of this, perhaps you still lack internal support from your company to get you to VM Summit 16. That’s why we’re sharing 5 strategies to convince your boss, or the person who makes conference decisions at your company, to send you to VM Summit 16.

Social Impact & Volunteering

Meet Minsi Tails Council/Boy Scouts of America - 2016 Pocono Mountains Community Fundraiser Winner

Aug 29, 2016 10:10 AM ET

Since its inception in 2004, the Pocono Mountains Community Fundraiser has grown to be the largest single fundraiser event in Monroe County, giving back more than $2 million to the community. More than 480 community enthusiasts attended this year’s event, titled “Keeping It Close to Home.” Event founder, Diamond Sponsor and host Sanofi Pasteur once again covered all event costs. As a result, 100 percent of ticket sales and sponsorships directly benefitted the non-profit recipients.

Environment

Sappi’s Key Performance Indicators: Water

Aug 29, 2016 10:00 AM ET

All pulp and paper mills in North America use and treat water in accordance with comprehensive environmental permits. Our North American mills use only surface water sources (rivers and lakes) and return treated water to the same primary source.

Diversity & Inclusion

Two HP Directors Land Savoy’s Power 300 List

Aug 29, 2016 9:40 AM ET

At a time when racial divisions in the U.S. – and other parts of the world – seem to be more prevalent, HP is quietly taking pride in the work that it’s doing to bring about change. For a company the size of HP, one of the areas where it can have the biggest impact is in its hiring practices – from entry-level positions to the executive ranks.

Awards, Ratings & Rankings

Invitation to Apply for Saudi Arabia's First Sustainability Training for Small and Medium Enterprises

Aug 29, 2016 9:00 AM ET

AccountAbility is proud to partner with the King Khalid Foundation to facilitate the Sustainability Leading Practices (SLP) Training Program, which is the first of its kind in the Kingdom of Saudi Arabia. The workshop will be conducted through three days of training sessions: two days of training sessions for practitioners on October 2nd and 3rd, and one day of training sessions for executives on October 4th. The training will be provided in English and simultaneous Arabic translation will also be available. Participants will convene in Abha for both trainings under the patronage of HRH Prince Faisal bin Khalid, Governor of Asir.

Awards, Ratings & Rankings

دعوة للتقدم على ورشة عمل حول الممارسات الريادية في الإستدامة والأولى من نوعها في السعودية لمؤسسات الأعمال التجارية الصغيرة والمتوسطة

Aug 29, 2016 9:00 AM ET

تفخر مؤسسة أكاونتابلتي بإقامة علاقة شراكة مع مؤسسة الملك خالد لتيسير البرنامج التدريبي الخاص بالممارسات الريادية في التنمية المستدامة الذي يُعدّ الأول من نوعه في المملكة العربية السعودية. ستقام الورشة التدريبية من خلال حلقات تدريبية على مدى ثلاثة أيام، بحيث تُعقد حلقات تدريبية على مدى يومين للممارسين في الثاني والثالث من شهر أكتوبر، بينما يتم تخصيص اليوم الثالث من الورشة، الموافق الرابع من شهر أكتوبر، لعقد حلقات تدريبية للمسؤولين التنفيذيين، وسيتم عقد البرنامج باللغة الإنجليزية مع توفر الترجمة الفورية الى اللغة العربية. هذا وسيجتمع المشاركون في مدينة أبها للالتحاق بكلا التدريبين تحت رعاية صاحب السمو الملكي الأمير فيصل بن خالد، محافظ عسير.

Philanthropy & Cause Initiatives

Spotlight on EYElliance: 4 Questions with Elizabeth Smith

Aug 29, 2016 9:00 AM ET

Many people take their eyeglasses for granted. And yet, 2.5 billion people around the world, largely in developing countries, live with poor vision because they lack access to eyeglasses, hindering their ability to succeed in school or be productive at work. While the benefits are clear, providing eyeglasses to 2.5 billion people is a challenge, requiring multi-faceted action from a cross-sector group of organizations including healthcare systems, private sector eyeglass manufacturers and retailers, NGOs and social enterprises, and policymakers.

Energy

Pipelines = A Safer Alternative

Aug 29, 2016 9:00 AM ET

Pipelines are the safest, most environmentally friendly way of transporting the oil we use every day. Get the facts.

Education

Subaru Teamed up with Google as the Official U.S. Partner of the Expeditions Pioneer Program

Aug 29, 2016 9:00 AM ET

Health & Healthcare

What if Cancer Treatment Left You Completely Exhausted?

Aug 29, 2016 8:00 AM ET

Awards, Ratings & Rankings

Saving Business From Itself

Aug 29, 2016 7:00 AM ET

The reputation of business hit an all-time low during the Great Recession and, arguably, it has never recovered. Mainstream voices now decry capitalism as a nefarious force that needs to be leashed. And yet capitalism is the only economic system that has proven to deliver growth, helping lift billions out of poverty and the only economic system that continues to create and maintain millions of jobs that keep the global economy running. So how do we fix it? How do we retain the powerful benefits that capitalism can bring and restore its reputation?

Social Impact & Volunteering

When Cancer Tries to Destroy You, What Do You Do?

Aug 27, 2016 2:35 PM ET

Cancer changed my family forever. I was diagnosed with testicular cancer twice and my beloved wife, Judy, was taken from us after a brave battle with multiple myeloma.

Education

Vancouver Film Festival to Honor 'X-Files' Creator Chris Carter for Achievements in Environmentally Sustainable Production

Aug 26, 2016 8:00 PM ET

The Vancouver International Film Festival (VIFF) announced on August 24 that it will present Chris Carter, creator and showrunner of The X-Files, with its Industry Builder Award for his efforts to make the production of this year's X-Files event series as environmentally sustainable as possible. The production team's work behind the scenes led to major cost and carbon emission savings and promoted innovative new ways to recycle set materials. Carter will accept the award at a VIFF luncheon on October 7.

Diversity & Inclusion

It's an Intern's World

Aug 26, 2016 6:30 PM ET

Arindam Mukherjee didn’t know what Whirlpool was before applying for an internship there.

Social Impact & Volunteering

Summer Volunteering: Can Coaching Soccer be a Transformative Event?

Aug 26, 2016 4:00 PM ET

We are officially in the dog days of summer – much of North America (even Canada!) is stuck in an endless heatwave. Rain is now one of those things you talk about as if it only happened in the old days. Here at RW HQ, summer always presents a common and modern challenge: how do you juggle the heat, vacations, weddings (you may have noticed one of our own had a name change), summer concerts, activities for kids, and so on with our day-to-day work efforts?

Energy

Bruce Power Keeps the Lights on in Ontario

Aug 26, 2016 3:45 PM ET

On August 14, 2003, 50 million North Americans were plunged into darkness in the largest electricity blackout in history.

An estimated 10 million Ontarians were impacted. Traffic lights were out, causing commuter chaos. Senior citizen’s homes were without air conditioning on a sweltering summer day.

Philanthropy & Cause Initiatives

Denard Span of the San Francisco Giants Catches the Hearts of Families

Aug 26, 2016 3:30 PM ET

The Denard Span Foundation was founded to help single parents build happy and productive families. As a Tampa native, Span chose to locate his foundation in Tampa Bay, yet he also helps those in the areas where he works.

Diversity & Inclusion

JetBlue Celebrates Women’s Equality Day

Aug 26, 2016 3:30 PM ET

JetBlue’s on a “Power Trip” with partners Marie Claire and W Hotels Worldwide. Recently 200 boss ladies inspired each other to continue championing for gender equality and female empowerment. This special "Power Trip" flight and event honored the diverse perspective that women bring to the workplace and was even fueled by an all-female crew including the ground operations team, flight attendants and pilots. #WomensEqualityDay