Impact & Sustainability News From Leading Brands

Keep up with the latest news from 3BL’s clients.

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Research, Reports & Publications

New Caring in Action Report Highlights Hallmark’s 2017 Social Responsibility Results

Hallmark has released its second annual Caring in Action Social Responsibility Report featuring work during 2017 made by the global company’s diverse portfolio of businesses in the areas of community, diversity and inclusion and sustainability.

Sustainable Development Goals

A Platform for Improving Lives: eBay’s Global Impact

Retail Revival assists entrepreneurs in some of the country’s hardest hit areas. Its mission is empowering independent local retailers in rural and smaller metropolitan areas. Recently, eBay scouted cities to partner with and chose Akron, Ohio—a community with a strong entrepreneurial spirit and a substantial number of eBay sellers.

Responsible Business & Employee Engagement

Young Leaders Reflect on Building a Better Business

The changing, competitive marketplace is not just affecting client expectations—it’s also affecting how asset managers recruit and engage top employees, and how they develop new leaders. “We have to think about how we’re competing with the Googles and Facebooks out there,” explained Jones Ezefili. She said that this means creating an environment that employees want to be a part of.

Awards, Ratings & Rankings

Smithfield Foods Executive Honored with Prestigious Award

Innovation & Technology

Bridging the Opportunity Divide

As a global media, technology, and broadband leader, Comcast NBCUniversal understands the power of technology to improve lives. We are committed to closing what we see as the opportunity divide — the gap between people who have the knowledge, resources, and support to take part in the modern economy and those who are at risk of being left behind. One of our most critical priorities as a company is helping more people fully participate in the innovation economy.

Innovation & Technology

Tupperware Brands Works with NASA to Help Astronauts Grow Fresh Food in Space

Tupperware Brands believes that people should not only have fresh food on Earth, but in space as well.

Events, Media & Communications

Blockchain for Social Impact: A Discussion Panel with Industry Leaders and Experts

What do you need to know to make successful investments in the new world of cryptocurrency and blockchain? How can you build a strategy that helps you and your investors leap ahead of the pack?

Environment

EHS Insights: Most Common Low-Risk Regulatory Challenges in Europe

From 2015 to 2018, Antea Group audited almost 100 low-risk (non-manufacturing) European facilities and found some EHS gaps in common among them.

Supply Chain & the Circular Economy

Opening a Window to Our Supply Chain Via Virtual Reality Customer Tours

Dell’s new virtual reality tour of our suppliers’ manufacturing facilities is one of the many ways we’re helping customers see further and deeper into our global supply chain.

Environment

Ortho and Pollinator Stewardship Council Help Home Gardeners “Bee Responsible”

To help home gardeners protect honey bees and other native pollinators OrthoⓇ, a leading brand in lawn and garden, today announced a first-of-its-kind consumer education campaign with the Pollinator Stewardship Council. Titled “Bee Responsible,” the campaign shares tips for responsible pesticide use, including when and how to apply garden control products to avoid pollinators.

Responsible Business & Employee Engagement

Belonging: The Third Piece of the Diversity & Inclusion Puzzle

While many companies execute their diversity and inclusion (D&I) initiatives through high-level corporate strategies, we’ve learned there’s a crucial factor that, when taken into consideration, helps their efforts become a true culture and performance driver: belonging. When businesses get it right, it leads to more than just good vibes and friendships in the workplace—it improves employee retention and pride, and can be a more powerful motivator than money.

Research, Reports & Publications

GRI Standards Update: Leading Reporting Practice in Occupational Health and Safety Management, and Water Stewardship

Continued degradation of environmental resources and failing to provide safe and healthy working environments globally have put water and OHS high on the global agenda. Credible and actionable information about organizations’ impact on society and the environment is more important now than it has ever been. The GRI Standards on OHS and water and effluents have been updated to ensure best practice of reporting. The updated GRI Standards further reflect the urgency of the new ways of understanding and addressing issues such as harm to workers’ health, or fresh water as an increasingly scarce resource.

Diversity & Inclusion

Yes, Women Can Have It All: Viacom and The Girls Lounge on Thriving in the Workplace

On a recent Friday, more than 600 Viacom employees, clients, and partners joined Viacom executives, as well as speakers from JP Morgan Chase, ColorComm, Refinery29 and WIE Network for The Girls’ Lounge. Co-hosted by Viacom and The Female Quotient, the event included a full day of panel discussions and professional coaching focused on work-life balance, leadership and diversity.

Events, Media & Communications

Reflections on Points of Light Service Unites 2018

One of my favorite annual events is Points of Light’s Service Unites. Not only is the conference an opportunity to connect with peers to celebrate best practices and commiserate lesson learned, but it is also a chance to share updates on emerging philanthropy trends and hear from global service leaders. This year’s event delivered on its promise of incredible speakers and insights on the state of volunteerism, and I am happy to share my reflections on three networking and learning-filled days in Atlanta.

Responsible Business & Employee Engagement

The Rise of Employees As Agents of Change

The corporate social responsibility software space has seen some pretty major changes over the past decade. It has long been our goal to evolve the prevailing approach to employee giving and cause marketing from one that is largely top-down and transactional to one that is experiential and cultural. Today, we are excited to announce the launch of Benevity’s next generation corporate social responsibility and employee engagement product: Missions.

Responsible Business & Employee Engagement

Aflac’s CSR Efforts Fit the Bill: How a Duck Helped Strengthen the Company’s Reputation

Aflac's modern brand identity was born after the insurance company’s ad team made a striking discovery nearly two decades ago: The sound “Aflac” resembles “quack quack.” The symbol debuted on Jan. 1, 2000 (yes, Y2K), and the rest is history. Since that time, the Aflac duck has become an advertising icon, signifying the company’s commitment to best business practices, philanthropy and corporate social responsibility (CSR).

Diversity & Inclusion

What Celebrating Pride in India Means to Symantec Employees and the World at Large

Symantec still remains one of the few companies in India that is vocal both internally and externally about its culture of inclusion. For example, Symantec has been participating in the Pune Pride Parade for the past three years, making the company’s commitment to LGBTQ employees publicly visible. This also sends the message to our LGBTQ identified employees that we take LGBTQ inclusion seriously and to those outside, that Symantec is a safe place for them to work.

Events, Media & Communications

Join 3BL Media's Chicagoland Corporate Responsibility Stories Forum

Astellas, Conagra,and Walgreens will share stories of corporate responsibility at a breakfast hosted by 3BL Media

Environment

Consumers Energy Marks 100 Years for Tippy Dam

Diversity & Inclusion

Live from Cannes: Procter & Gamble’s Damon Jones on Boosting Diversity

Procter & Gamble director of global communications Damon Jones joined PRWeek's Steve Barrett at Cannes for a quick chat about diversity in PR and at P&G.

Awards, Ratings & Rankings

Sodexo Recognized for Leadership in Sustainable Purchasing

Research, Reports & Publications

Pearson Announces Progress Towards 2020 Sustainability Plan

Pearson, the digital education company, published its 2017 Sustainability Report, which highlights the progress made in implementing its 2020 Sustainability Plan and a continued vision for integrating social and environmental issues into every aspect of the business.

Sustainable Development Goals

Warranty Solutions Empowers Consumers to Leave a Greener Footprint

Everything we do releases energy, energy that is converted into carbon dioxide and released back into the atmosphere. Every time you switch on a light, turn on your computer, or drive your car, you’re emitting carbon. It may not seem like much, but collectively we’re leaving a giant carbon footprint, 6-7 billion metric tons of carbon annually to be exact. These emissions contribute to climate change, which is negatively affecting the environment.

Responsible Business & Employee Engagement

Benevity Launches “Missions,” a Purpose-Driven Employee Engagement Solution

Today, Benevity announced the launch of its latest innovation: Missions, a new module for its award-winning cloud solution that lets companies engage employees in positive actions to do more good, helping create purpose-driven corporate cultures and increase their social impact. Missions empowers employees to adopt new prosocial behaviors through gamified and easy-to-complete activities, which can be tracked, measured and optionally rewarded through the software.

Research, Reports & Publications

Edmond de Rothschild Reports on Its Progress: Building a Sustainable Future

Edmond de Rothschild Group is committed through its strategy to support the shift to a sustainable, low carbon economy and to contribute to the realisation of the UN Sustainable Development Goals (SDGs).

Latest Campaigns

  1. Cascale Events
    Cascale organizes and participates in a series of events, leveraging its position as a global convener of close to half the sector to bring together...
  2. CARE Corporate Partnerships
    CARE works with corporate partners globally to invest in innovative, scalable, impactful, community-based solutions.
  3. GoDaddy | Diversity, Equity, Inclusion & Belonging
    Diverse teams build better products — period. At GoDaddy, we make apps and services that our worldwide community of entrepreneurs can relate to. Our...
  4. Collective Action
    Cascale shares updates on its efforts and initiatives geared toward activating its ecosystem to develop and scale solutions that drive collective...
  5. Cascale Events
    Cascale organizes and participates in a series of events, leveraging its position as a global convener of close to half the sector to bring together...
  6. Community Impact
    The communities where Chemours operates are also where we live, work, and play, and our mutual success is one and the same. We have a vested interest...
  7. Growth Through Sustainability
    Trane Technologies is a global climate innovator with a clear purpose to boldly challenge what’s possible for a sustainable world. See how embedding...
  8. Principal Financial Group: Employee Engagement
    Talented employees are the heart and soul of our company. We believe development inspires individuals to engage, empower, and embrace a growth mindset...
  9. Approach: Our Recipe For Good Growth
    At Yum!, being a good corporate steward is a fundamental commitment and an important part of our success. Our Global Citizenship & Sustainability...
  10. Technology for Good
    We believe that technology, when thoughtfully and strategically applied, can bring positive, lasting change to people’s lives and communities and...
  11. KeyBank: Responsible Banking
    Everyone’s financial journey is different. We make intentional efforts to meet the individual needs of clients and communities through a diverse range...
  12. Cascale Governance
    Cascale shares updates from its Board of Directors who serve as the principal governing body and are responsible for setting the strategic direction...
  13. 2025 Wesco International Sustainability Report
    Our Sustainability Approach: Wesco’s 2025 Sustainability Report, which demonstrates our commitment to furthering sustainability, innovation and...
  14. Growth Through Sustainability
    Trane Technologies is a global climate innovator with a clear purpose to boldly challenge what’s possible for a sustainable world. See how embedding...
  15. KeyBank's Community Investment
    In states where Key has a presence, there are approximately 1.7 million low- to moderate-income (LMI) households. Many LMI individuals don’t have bank...