Impact & Sustainability News From Leading Brands

Keep up with the latest news from 3BL’s clients.

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Events, Media & Communications | 3BL

“AI Can’t Quote Coverage You Never Generated.”

The CMO made a compelling case: Advertising had measurable return on ad spend (ROAS). Content marketing had attribution, earned media had neither. It wasn’t an unreasonable argument. The metrics said what they said. Her headcount went to marketing.

Awards, Ratings & Rankings

Medtronic Returns to Fast Company’s Most Innovative Companies List for Second Year in a Row

Medtronic

Events, Media & Communications

Georgia-Pacific Announces President & CEO; Duncan to Lead Nearly 100-year-old Atlanta-Based Manufacturing Company

Georgia-Pacific Corporation

Events, Media & Communications

Boston’s Flexible Workspace The Village Works Has Achieved the First WELL Coworking Rating in the U.S.

International WELL Building Institute (IWBI)

Philanthropy & Cause Initiatives

Where Water Flows, Equality Grows: FedEx and Water Mission Bring Relief After Hurricane Melissa

FedEx

Environment

The Label to Look for When Shopping for Responsibly Sourced Paper Products

Procter & Gamble (P&G)

Innovation & Technology

How Lenovo Is Transforming Enterprise Sustainability for ThinkPad Through Its Partnership With Makersite

Lenovo

Education

New Junior Achievement Experiential Learning Center, Presented by KeyBank, Focuses on Workforce Readiness

KeyBank

Sustainable Finance & Socially Responsible Investment

CVS Health Foundation Invests $2.24 Million To Strengthen Community Health in Charlotte’s Historic West End

CVS Health

Featured Brands

Gina Adams Honored by Dress for Success As Part of Women Who Inspire Campaign

Gina Adams, Executive Vice President, General Counsel, and Secretary at FedEx, has been recognized by Dress for Success Worldwide as part of its annual Women Who Inspire global campaign.

PNC Announces New Initiatives to Inspire Outdoor Learning, Classroom Innovation Through PNC Grow Up Great

The PNC Financial Services Group, Inc., is kicking off Great Month, its annual celebration of PNC Grow Up Great® and high-quality early childhood education, by announcing new initiatives with two longtime collaborators.

Prosperity Now Receives $1 Million Wells Fargo Foundation Grant to Support VITA Organizations Nationwide

Prosperity Now receives a $1 million dollar Wells Fargo Foundation grant to support IRS-certified Volunteer Income Tax Assistance (VITA) organizations nationwide. Grant expands access to trusted, no-cost tax return preparation services.

Finding Courage in a Feathered Friend

But on that overwhelming day, Arlo was handed something unexpected: a small, soft feathered companion with a gentle heartbeat and a peaceful expression. It was My Special Aflac Duck®, a robotic comfort companion designed for children facing cancer and sickle cell disease.

Scaling Impact and Connectivity Through Technology Donations at Cisco

Through the Cisco Foundation and our corporate Social Impact Investments (SII), we support organizations that use technology in bold, innovative ways — from saving energy to saving lives. 

Medtronic Returns to Fast Company’s Most Innovative Companies List for Second Year in a Row

Medtronic, a global leader in healthcare technology, is proud to announce its inclusion in Fast Company’s World’s Most Innovative Companies list of 2026. The company earned a spot for its BrainSense™ Adaptive DBS therapy for people with Parkinson’s, which was approved by the U.S.

Where Water Flows, Equality Grows: FedEx and Water Mission Bring Relief After Hurricane Melissa

When Hurricane Melissa made landfall on October 28, 2025, Jamaica faced one of the most powerful storms ever recorded in the Atlantic.

T‑Mobile’s Hometown Grants Top $21.5M, Empowering 475 Small Towns Nationwide

T-Mobile (NASDAQ: TMUS) today announced the latest 25 Hometown Grants recipients, including, for the first time, a town in North Dakota. With the latest and second-to-last round, T-Mobile has invested more than $21.5 million in grants to 475 small towns and rural communities

Preparing Tomorrow’s Leaders: FedEx and the Marine Corps Scholarship Foundation

Recently, FedEx hosted the spring edition of the Marine Corps Career Readiness Initiative webinar, an inspiring event dedicated to equipping student scholars with the tools they need to transition from college to career.

Aflac 2025 Agents of Care Prove the Power of Compassion in Action

Quiet acts of service often speak the loudest, and that kind of generosity can ripple outward to help strengthen entire communities.

Recent Alerts

4 Steps to Climb the Green Corporate Ladder

4 Steps to Climb the Green Corporate Ladder

Nike Creates 2010 World Cup Soccer Uniforms Made from Recycled Plastic Bottles

Nike Creates 2010 World Cup Soccer Uniforms Made from Recycled Plastic Bottles

Sustainability and Personal Development Growing Together

Sustainability and Personal Development Growing Together

Corporate Volunteering : The Top 7 Requests and the Bad, Better and Best Responses workshop

Corporate Volunteering : The Top 7 Requests and the Bad, Better and Best Responses workshop

To Develop Cultural Competence - Engage! Engage! Engage!

To Develop Cultural Competence - Engage! Engage! Engage!

Atlanta Business Chronicle Recognizes Coca-Cola Enterprises for its Water Conservation Efforts

Atlanta Business Chronicle Recognizes Coca-Cola Enterprises for its Water Conservation Efforts

Be Green Packaging and Genji, Inc. Launch Sustainable Sushi Containers

Be Green Packaging and Genji, Inc. Launch Sustainable Sushi Containers

Does Reputation Matter?

Does Reputation Matter?

The Cause Marketing Masters Series presents "Clorox's Green Works and Sierra Club: A Case Study " featuring Clorox's Aileen Zerrudo and Sierra Club's Johanna O'Kelley

The Cause Marketing Masters Series presents "Clorox's Green Works and Sierra Club: A Case Study " featuring Clorox's Aileen Zerrudo and Sierra Club's Johanna O'Kelley

The 5 Secrets for a Successful Green Business Plan

The 5 Secrets for a Successful Green Business Plan

Why Business Sustainability Sparks Innovation

Why Business Sustainability Sparks Innovation

U.S. Recovers a Record-Breaking 63.4% of Consumed Paper Last Year

U.S. Recovers a Record-Breaking 63.4% of Consumed Paper Last Year

BoardSource Offers Cutting-Edge Nonprofit Governance Training

BoardSource Offers Cutting-Edge Nonprofit Governance Training

Plenary Session 3: Case Study - Using Social Media to Foster a Culture of Conservation

Plenary Session 3: Case Study - Using Social Media to Foster a Culture of Conservation

What’s Up Wok?

What’s Up Wok?

Green Your Passover – Not Just the Karpas are Green at this Seder!

Green Your Passover – Not Just the Karpas are Green at this Seder!

A Smaller World of Leaner Greener Supply

A Smaller World of Leaner Greener Supply

Ethics Hotline Whistleblower Policy

Ethics Hotline Whistleblower Policy

Why Eat Organic? Dr. Weil and The Organic Center VIP's explain

Why Eat Organic? Dr. Weil and The Organic Center VIP's explain

A Guide for SME's: How and Why to go Paperless

A Guide for SME's: How and Why to go Paperless

Best Practices in Corporate Engagement from VolunteerMatch Solutions: Incentivize Your Program: A Discussion on "Dollars for Doers," with Bea Boccalandro

Best Practices in Corporate Engagement from VolunteerMatch Solutions: Incentivize Your Program: A Discussion on "Dollars for Doers," with Bea Boccalandro

5 Ways to a Greener Website

5 Ways to a Greener Website

Concepts In Sustainability: LISA, Locavores And The Flavor Of Fairness

Concepts In Sustainability: LISA, Locavores And The Flavor Of Fairness

Whooping for Water

Whooping for Water

Development of the Corporate Intrapreneur

Development of the Corporate Intrapreneur

Latest Campaigns

PSEG Strength in Service, Sandy and Beyond

Ten years after Superstorm Sandy raged across the East Coast, PSE&G continues to protect customers’ utility service from the damaging impact of...

Kingfisher Around the World

The SCS Kingfisher certification mark is showing up on an increasing number of products around the world. It differentiates companies that are making...

Climate Action & Environmental Management

Reach net-zero carbon in our own operations by 2030 and partner with suppliers to reduce their climate impact.

Financial health

At Wells Fargo, we're opening pathways to economic advancement for racially and ethnically diverse and low- and moderate-income individuals and...

Subaru Love Promise: Environment

Subaru works to reduce waste, safeguard resources for future generations, and preserve natural spaces – making real, meaningful commitments to these...

Community Impact

Advancing our communities worldwide through philanthropic investments, partnerships, and employee volunteerism.

Accelerating access to healthcare technology

We believe technology can help close the world’s health gaps. By putting people first, we find new ways to advance health while reducing costs. And...

Growth Through Sustainability

Trane Technologies is a global climate innovator with a clear purpose to boldly challenge what’s possible for a sustainable world. See how embedding...

The Ray

News and information about The Ray, Georgia's restorative, sustainable highway of the future.

Drawdown Georgia

Informed by Project Drawdown, the world’s leading resource for climate solutions, Drawdown Georgia is the first state-centered effort to crowdsolve...