The Cause Marketing Masters Series presents "Clorox's Green Works and Sierra Club: A Case Study " featuring Clorox's Aileen Zerrudo and Sierra Club's Johanna O'Kelley
April 13 from 1:30 to 2:30 EST
Clorox's Green Works brand is the #1 natural cleaning brand in the U.S. Its launch in January 2008 was particularly high-profile because of its unexpected partnership with the Sierra Club.
Join us for our April 13 teleconference as Clorox's Director of Corporate Communications Aileen Zerrudo and Sierra Club's Director of Licensing and Cause-Related Marketing Johanna O'Kelley describe the story behind this partnership and lessons learned.
This valuable teleconference is only $99 (FREE to paid CMF members) and includes materials you'll want to keep for ready reference.
If you miss the live teleconference from 1:30 to 2:30 pm EST, don't worry! We provide all participants with access to a class recording.
Contact: David Hessekiel
Cause Marketing Forum
Contact us at 914-921-3914 or firstname.lastname@example.org email@example.com