Finalists Named in 2015 Cause Marketing Halo Awards

Campaigns Show Diverse Approaches to Doing Well by Doing Good
Feb 3, 2015 6:30 AM ET

February 3, 2015 /3BL Media/ - The honor roll of finalists in Cause Marketing Halo Awards reveals there is no shortage of creativity at the intersection of purpose and profit.

Among the intriguing initiatives recognized today by the Cause Marketing Forum are programs involving:

  • Flower bombs to save bees
  • Star Wars experiences that power social innovation around the world
  • Bra fittings that outfit women in need
  • An airline uniting dads with their sick kids far from home
  • “Cover dogs” raising money for canine cancer research

Eighty-nine entries were received in this competition among U.S. and Canadian programs designed to yield social and financial dividends (see all the finalists here). Gold and Silver winners in each of eight categories will be announced at the 2015 Cause Marketing Forum Annual Conference in Chicago May 27-28, 2015.

The most frequent finalist in this year’s competition was Dick’s Sporting Goods’ ‘Sports Matter’, a $25 million multi-year initiative to support youth athletic programs including donations to local sports teams being cut or eliminated. It moved onto the finals in the best social media, video and message-focused campaign categories.

“We’ve seen tremendous growth in the social ills attacked and the strategies and tactics employed by companies and causes since the Cause Marketing Halo Awards began in 2003,” said David Hessekiel, President of the Cause Marketing Forum, Inc. “We’re proud that these awards bring clarity, innovation and best practices to light.”

To learn more about campaigns that do well by doing good or to connect with any of the Halo Award finalists, contact Megan Strand, Communications Director at 360.977.3343 or