Does Reputation Matter?

Mar 30, 2010 4:10 PM ET

Taiga Company Blog

Today’s consumers are becoming more educated, and many companies are realizing there is a diminishing return in simple ‘green’ marketing.  The dramatic increase in global eco awareness has resulted in a significant shift in ‘green’ consumer expectations.  Leading businesses are realizing consumers are now in driver’s seat and that actions speak louder than words. 

According to a study by Green Seal and EnviroMedia Social Marketing:   •    Only 9 percent of consumer say green advertising is their primary influencer •    15 percent cite brand loyalty •    19 percent say word of mouth •    And 25 percent of consumers say it is a product’s reputation   Click here to continue reading.