When people think about conserving water at home, they probably first think of turning off the faucet when brushing their teeth or perhaps taking a "navy shower" to reduce personal water usage, but it's not likely that what's for dinner would be top of mind. Yet, the impact of what is on our plates is dramatic. In fact, 92 percent of consumers' water footprint is a result of the water used to produce the food they eat. Now, one company is educating consumers on this fact in a new behavior change campaign, while highlighting its own commitment to conserving water.
