Impact & Sustainability News From Leading Brands

Keep up with the latest news from 3BL’s clients.

Focus for maximum impact

Education

How JetBlue Helps Children Soar with Reading

Reading not only fuels knowledge, it inspires creativity and transports us to new worlds. In 2011, we created Soar with Reading, a program designed to stimulate the imagination by putting books into the hands of kids who need them most.

Philanthropy & Cause Initiatives

Metro Atlanta Nonprofits Invited to Compete for $250,000 in Marketing Services to Advance Racial Equality

Ideabar is accepting nominations for the Empowering Equality program now through Sept. 30. One metro Atlanta nonprofit will win $250,000 of in-kind marketing services to advance racial equality and social justice.

Diversity & Inclusion

Replacing Problematic Terminology

Here at VMware, building a more inclusive and diverse workplace is a company priority. We understand that words matter. What we say (and write), even without ill-will, can have a profound impact on others based on their cultural backgrounds.

Social Impact & Volunteering

Common Impact and Fidelity Investments Expand Impact Week 2020 to Support COVID-19 Relief and Racial Justice Movement

Common Impact, a nonprofit recognized as a national leader in skills-based volunteerism, is partnering with Fidelity Investments to expand the company’s fifth annual Impact Week, dedicated this year to racial justice and COVID-19 response support.

Supply Chain & the Circular Economy

General Mills Believes Farmers Have a Massive Role To Play in Solving Climate Change

Healthy soil is critical in mitigating climate change. Yet, our soil is not healthy. Every year, the United States loses 10 billion tons of fertile soil, which is far faster than nature can replenish it.

Responsible Business & Employee Engagement

Verizon Expands Education Initiatives to Provide Millions of Students Nationwide With Distance Learning Resources

As remote learning and the need for support continues, Verizon unveils new resources for teachers and students that address emerging education inequities.

Responsible Business & Employee Engagement

Webinar: How to Build Lasting Business Success on a Finite Planet

Reducing humanity’s ecological footprint while simultaneously improving social well-being is an economically-beneficial and robust path forward for any organization.

Social Impact & Volunteering

Combating Food Insecurity During a Pandemic

In the United States, 15.9% of people are food insecure, meaning they do not have access to a sufficient source of food.

Responsible Production & Consumption

Kimberly-Clark Reinforces Commitment to Plastics Footprint Reduction as Founding Activator of US Plastics Pact

Kimberly-Clark knows that strategic partnerships are critical to unlocking new opportunities for sustainability, innovation and growth across its value chain. More importantly, consumers of its trusted brands, including Kleenex®, Cottonelle®...

Social Impact & Volunteering

Spotlight on Franz Maikisch: Former Nurse Volunteers to Care for COVID Patients

Although his nursing license had expired, Franz is still able to provide his valuable skills to help monitor COVID-19 patients in the ICU. He’s working nights and weekends while continuing his work with Stanley Black & Decker.

Supply Chain & the Circular Economy

UPS Longitudes | Circular Solutions in a COVID-19 World

Environment

Under Pressure: Jeremy Hance

These dark and troubling times have left very few of us stress and anxiety free. So we thought we'd check in with an expert on germophobia and anxiety.

Social Impact & Volunteering

The Power of Paper: A Driving Force for Political Change

Environment

New Senate Special Committee Report Urges Financial Regulators to Tackle Climate Change As a Systemic Threat to U.S. Economy

A major report released today by the U.S. Senate Democrats’ Special Committee on the Climate Crisis urges financial regulators to protect the U.S. economy from the systemic risk of climate change

Responsible Production & Consumption

Less Is More: Small 3D-Printed Parts Boost Marine Fuel Efficiency, Lower Emissions

Koch engineers have harnessed 3D metal printing to redesign large carrier ships' engine fuel atomizers, a small metal component that boosts the efficiency of a carrier’s propulsion system and lowers its emissions

Green Infrastructure

Ironrock Green Squared Certification on All Products

Ironrock is pleased to announce the expansion of the Green Squared certification to all of their quarry tile and thin brick products, including Metropolitan Ceramics® Quarry Tile, Metrobrick® Thin Brick, and Royal Thin Brick®.

Philanthropy & Cause Initiatives

Webinar Explores Tasty Ideas for Pandemic PR and Beyond

In the end, customers want to do business with companies they have a relationship with, Hernandez-Blades said. Creative, purpose-driven companies build relationships despite the pandemic.

Philanthropy & Cause Initiatives

Safeway Raises $454,018 As Part Of Feeding America's 2020 Great American Milk Drive

Safeway and Safeway Foundation partnered with Feeding America®…and raised $454,018 through this year’s Great American Milk Drive. Safeway stores in the District of Columbia, Maryland, Virginia, and Delaware collected customer donations at check stands to help alleviate childhood hunger.

Social Impact & Volunteering

Local Student Saves Life Through DKMS Stem Cell Donation

"I knew what is was like to rely on someone outside of your family to give your loved one the gift of life and I wanted to be available to return that favor if it ever came up.”

Innovation & Technology

Keysight's Connected Car Test Solutions Enable FAW to Ensure Reliability and Performance of In-Vehicle and V2V Communications

Keysight's connected car test solutions accelerate development of enhanced connectivity. As a result, FAW and other automakers can seamlessly evolve with the latest standards in V2V communications critical to delivering world class safety.

Environment

ECOncrete® Wins $100,000 Ray of Hope Prize®

The Biomimicry Institute and the Ray C. Anderson Foundation are proud to announce that this year’s Ray of Hope Prize® has been awarded to ECOncrete Tech LTD., a science-based company that develops high performance, environmentally-sensitive concrete products for coastal and marine infrastructure projects.

Energy

Ørsted's U.S. Offshore Wind Projects: Block Island Wind Farm

In the U.S., we have the potential to deliver clean energy to the seven states on the East Coast that have committed to build more than 15GW of offshore wind capacity by 2030.

Social Impact & Volunteering

Beyond Gourmet Sandwiches and Into Full-Scale Community Support: GD Bro Burger

As the owner of GD Bro Burger, Hue has expanded his operation over the past few months — far beyond gourmet sandwiches and into full-scale community support — with the help of nonprofits, like-minded businesses, and digital technology.

Diversity & Inclusion

Working As One Team: My Never Stand Still Conversation with Diana Taurasi

For many, Diana Taurasi is a household name. She’s a forward for the WNBA’s Phoenix Mercury and one of the most important female athletes in the past 20 years according to ESPN.

Latest Campaigns

  1. Opportunity for All
    At Trane Technologies, uplifting our communities and workforce is the key to our continued success. We focus on broadening access to education...
  2. Collaboration and Partnership
    Cascale shares updates on its strategic partnerships with industry stakeholders geared toward shifting the industry into one that gives back more than...
  3. Cascale Governance
    Cascale shares updates from its Board of Directors who serve as the principal governing body and are responsible for setting the strategic direction...
  4. PSEG People & Communities
    PSEG is committed to improving the lives of our customers, our employees and the diverse communities we serve throughout New Jersey and Long Island...
  5. Making the World a Better Home | Our Commitment to a Diverse and Inclusive Workplace
    We believe diversity strengthens us and the best ideas come from diverse teams working together. Creating a positive workplace for everyone means...
  6. Scotts Miracle-Gro | Environment Improvement
    Earth's beauty and resources should be appreciated now and preserved for generations to come. Discover the stewardship initiatives underway to protect...
  7. Leading ESG & Sustainability Stewardship
    The new CNH continues on its longstanding path of excellence in sustainability, which is recognized by the foremost authorities.
  8. Social Impact at Mastercard
    At Mastercard, we’re powering economies and empowering people, building a sustainable economy where everyone prospers.
  9. Investing in our Communities
    We invest in sustainable community outcomes that improve lives.
  10. KeyBank's Community Investment
    In states where Key has a presence, there are approximately 1.7 million low- to moderate-income (LMI) households. Many LMI individuals don’t have bank...
  11. FedEx | Empowering Entrepreneurs
    Advancing women and minority-owned small businesses and entrepreneurs around the world. Small to mid-sized businesses power their local economies and...
  12. Opportunity for All
    At Trane Technologies, uplifting our communities and workforce is the key to our continued success. We focus on broadening access to education...
  13. 2025: Entergy helps customers beat the heat
    This summer, Entergy helped our customers across our service area beat the heat this summer through a number of initiatives aimed to help them save...
  14. FedEx Cares | Overall
    FedEx Cares is our global community engagement program and one way that we live out our purpose of connecting people and possibilities. Our goal is to...
  15. AEG's Commitment to Sustainable Operations
    AEG's sustainability initiatives are designed to reduce our consumption of the planet’s limited resources. Through our comprehensive sustainability...