Building a responsible business is a lot like baking a cake. Most cake recipes have certain ingredients in common—the flour, the milk, the eggs, and the sugar. The recipe tells you which ingredients to use, how much, when, and at what temperature. All of these affect whether or not you end up with a delicious cake or one that goes into the garbage. Similarly, responsible businesses have common ingredients—sustainable strategies, processes, and implementation practices. However, there isn’t a one-size-fits-all recipe that will spark an overnight business transformation.
