As part of its ongoing support of the United Nations Sustainable Development Goals, leading global hygiene and forest products company SCA, in partnership with The Water Supply and Sanitation Collaborative Council (WSSCC), a United Nations entity devoted solely to the sanitation and hygiene needs of the most vulnerable people around the world, announced the launch of a joint research report on hygiene practices worldwide, the Hygiene Matters report. The initiative was established by SCA in 2008 to raise awareness of the connection between hygiene, health and wellbeing.