Today, many consumers are looking to shop small, eat slow food and fundraise for people in their own neighborhood. And this focus on local also applies to where consumers think companies should address important issues, as 43 percent of Americans say they want companies to prioritize quality of life in their local communities (vs. 38% nationally or 20% globally). Now, one business is partnering with a nonprofit to bring a hyper-local label to a community, tackling a unique issue while empowering consumers to make educated purchasing decisions.
