Recently, Avista collaborated with Spokane, Wash. news station, KREM 2, and Inland Empire Toyota to educate customers about energy efficiency. The “Efficiency Matters” promotion included a contest where one lucky person could win a new, energy-efficient 2016 RAV4 Hybrid XLE. During the seven-week contest (April 18-June 5), viewers could watch any KREM 2 newscast for the energy efficiency keyword and submit it online to enter for a chance to win. Other social media options were also offered to find bonus keywords.