News from Leading Brands

Keep up with the latest impact news from companies embracing the triple bottom line, shared via 3BL's publishing platform.

Focus for maximum impact

Focus™ is 3BL’s premier product, a comprehensive suite of proprietary tools and expertise to optimize your impact programs with precision and purpose.

Discover Focus

Smarter impact communications

Power your message with data, insights and confidence

Find out more at 3BL.com

Environment

Ørsted, GRI & CDSB on the TCFDs

Ethical Corporation has just published a new briefing that delves into the role of the TCFDs in sustainability reporting and I wanted to send this across to you - you can access the report here.

Philanthropy & Cause Initiatives

The Case for Cause Marketing

Understand the difference between cause marketing and other CSR efforts, so you are prepared to build a sound strategy that complements your other corporate responsibility activities.

Philanthropy & Cause Initiatives

Gilead Supports AIDS Walk San Francisco

This year, Gilead sponsored @aidswalksf, the largest #AIDS fundraising event in Northern California. 10,000 people participated in the 10k walk, and raised more than $1.8 million to benefit HIV/AIDS support organizations in the Bay Area.

Sustainable Development Goals

VIDEO | The Water Brothers Discuss Solutions to the Algal Blooms Issue with George Barley Water Prize Contestants

Recently the Water Brothers, producers of an international water-focused TV series, traveled to the Prize testing site to document ongoing research and testing. There they talked with contestants to uncover what is causing this summer’s massive outbreaks, what the risks are, and how we can solve them.

Sustainable Development Goals

Sappi Aims High With Sustainability Goals for Our Planet

At Sappi North America, we are committed to operating our businesses in a sustainable manner. Together with the 2020Vision— Sappi’s global growth strategy—we use our sustainability goals program to set targets, initiate improvement actions and monitor progress.

Innovation & Technology

How to Help Enable Nonprofits with Technology

Software has the power to unlock new possibilities for people, and for the planet. And yet, not everyone is benefiting equally from automation and operational efficiency. NTEN’s 10th Annual Nonprofit Technology Staffing & Investment report showed that the average technology budget of nonprofits is 5.7 percent of their total operation budget, with only 28 percent of organizations often or regularly using technology volunteers. Pro bono service learning can help enable nonprofits with technology, processes and people, giving it what it needs to thrive and ultimately bridging the growing digital divide.

Research, Reports & Publications

New Ethical Corporation Report – The Future of Digital on Reputation

In today’s world of cybersecurity, automation and data the resulting disruption for business is ballooning. Companies need to adhere to higher ethical standards to ensure social purpose and reputation stays intact.

Energy

Republic Services and NJR Clean Energy Ventures Turn New Jersey Brownfield into Green Energy with Completion of New 13 Megawatt Solar Project

Republic Services and NJR Clean Energy Ventures (CEV), the clean energy subsidiary of New Jersey Resources, today celebrated the completion of a 13 megawatt (MW) ground-mounted commercial solar project constructed on the former South Brunswick Landfill Superfund site. Comprised of more than 36,000 solar panels, the project will provide enough clean energy to power 1,360 homes annually. According to the U.S. Environmental Protection Agency’s carbon calculator, it will also reduce emissions by approximately 14,000 tons, equivalent to removing 2,700 cars from the road each year.

Responsible Production & Consumption

Kroger, Walmart, Albertsons Among Top Grocers Supporting Ethical Charter for Produce Industry

A new framework for responsible practices in fresh produce and floral supply chains has been unveiled in a joint partnership between the Produce Marketing Association (PMA) and United Fresh Produce Association, and several of the industry's top grocers have voiced their support for the undertaking.

Green Infrastructure

Meet Georgia's Solar Road

People usually think of highways as polluted eyesores, but an 18-mile stretch of road in rural Georgia is working to change that perception.

Environment

Ecocentricity Blog: Life in Plastic

So what is the balance point between the good that plastic does and the bad? Honestly, I don’t know. But the more educated we can be about plastics, the better. #plasticpollution #Ecocentricity

Environment

Creating Business Value With Supply Chain Sustainability: What You Need to Know and Where You Need to Focus

Antea Group blogs about the 3 stages by which you can create value in your supply chain to bring increasing value to your organization.

Environment

Mongabay | Farmer-Managed Natural Regeneration: The Fastest Way to Restore Trees to Degraded Landscapes?

Farmer-managed natural regeneration (FMNR) of trees made headlines several years ago when 5 million hectares of Niger were found to have re-greened via the practice. FMNR is the encouragement of regeneration (and then management) of trees and shrubs that sprout from stumps, roots, and seeds found in degraded soils, such as those currently under agricultural production.

Sustainable Development Goals

Plant Breeders Turn to The Seed Library for Genetic Resources

Plant varieties come from a diverse set of seeds. When plant breeders need genetic resources, where do they go? The Seed Library!

Media & Communications

“Total Impact Valuation” – Monetizing the Enterprise’s “Cost-Benefit Analysis” of Impact on Society? This is for CEOs –Advice From The Conference Board

Today’s question for corporate CEO’s: Have you examined your company’s “Total Impact Valuation,” a new approach being advanced by The Conference Board, wherein the enterprises’ impact on society is monetized (cost/benefit evaluated and value attached)?

A small group of companies is doing these exercises. Think of their efforts to date as expanding the usual reporting of “Input/Output” to seriously consider (1) Outcomes, (2) Impacts, (3) Cost and Benefit to Society (and to the company).

This appears to us to have the potential to take corporate sustainability reporting to expanded (new) levels for at least the publicly-traded large caps - that is, if enough investors jump aboard the concept and ask for the information.

Sustainable Development Goals

5 Steps You Can Take Today to Start Measuring Your Business Impact

Impact measurement can be challenging if you have never done it before and don’t know where to start. Even the savviest professionals sometimes find it hard to choose between various tools, methodologies and frameworks available. Truth is, knowing what impact you’re making doesn’t have to be complicated. We have identified a few simple things anyone can do to kickstart impact measurement.

Research, Reports & Publications

Simplifying the Switch to Green Chemistry

Global industries are redefining their core business strategies by adopting greener chemistry practices that are reinventing supply-chain ecosystems to design models that create value for all stakeholders – including the planet. By simply adopting greener chemistry practices, whole industries have seen positive benefits ranging from novel innovations, reduced operational waste and costs, to increased market presence by differentiating themselves amongst their competitors.

Education

VIDEO | Global Transformation by Investing in Youth Education

According to Bureau of Labor Statistics, demand for skilled workers continues to rise and is becoming employers’ favorable choice to replace traditional long-term workers. However, there is a mismatch between the skills that workers can offer and what employers are demanding. This gap impacts not only economies but also hampers the transition to equitable and inclusive societies. Therefore, developing skills among the youth is becoming crucial to ensure the overall improvement of business and society.

Events, Media & Communications

Impact That Resonates Everywhere You Work

CR Experts Weigh in on the Trends Shaping Their Regions – And the World

Environment

Novelis and Discovery Education Awarded for Global Sustainability Leadership

The Business Intelligence Group today named Novelis and Discovery Education’s Life of a Can initiative Sustainability Service of the Year in the 2018 Sustainability Awards program. The Sustainability Awards honor people, teams and organizations who have made sustainability an integral part of their business practice or overall mission.

Responsible Business & Employee Engagement

Join Us to Empower 1.6 Million Women Workers through HERproject by 2022

BSR is proud to launch a new and more ambitious strategy for HERproject, a collaborative initiative that strives to empower low-income women working in global supply chains.

Events, Media & Communications

Join 3BL Media for Business Aligns with SDGs: Good Health and Well-Being with Pfizer

Pfizer Inc. will talk about its support of the SDGs in the second of 3BL Media’s new webcast series, “Aligning Business With the Global Goals,” July 26 at 2 p.m. ET. Attendance is free and open to corporate responsibility and sustainability professionals.

Sustainable Finance & Socially Responsible Investment

Dell and IMPACT Announce Collaboration to Support Women’s Empowerment in Democratic Republic of Congo

Dell is teaming with the Canadian-based non-profit IMPACT to provide women in the Democratic Republic of Congo with business education focused on investing their savings into new entrepreneurship opportunities in their communities.

Sustainable Development Goals

SDG 11 CASE STUDY | Controlling Flooding with Permeable Concrete

As part of Bechtel’s commitment to contribute 100 ideas to support the United Nation’s 2030 Sustainable Development Goals (SDGs), we examine the opportunity of utilizing permeable concrete and other associated materials to help control flooding in developed cities.

Diversity & Inclusion

Which Side of History Is Your Brand On? P&G’s Marc Pritchard Says Now’s the Time to Make It Clear

“The images portrayed in advertising matter,” added Marc Pritchard, P&G’s chief brand officer. “They unconsciously embed bias. I think the days of general audience and general marketing are gone—and I think that’s a good thing. What people want is to see themselves.”

Latest Campaigns

  1. KeyBank Foundation: Helping Communities Thrive through Education, Workforce Development, and Service
    KeyBank Foundation helps build thriving communities by supporting organizations and programs that foster thriving students and a thriving workforce...
  2. License to Operate
    Corporate governance, risk management, operational integrity, and regulatory compliance are demanding challenges that companies face in today’s ever...
  3. License to Operate
    Corporate governance, risk management, operational integrity, and regulatory compliance are demanding challenges that companies face in today’s ever...
  4. Sustainable Products and Innovation
    Ongoing research into innovative solutions enables CNH’s brands to manufacture products that respect the environment while satisfying customers’...
  5. Corporate Social Responsibility
    Gilead Sciences Corporate Social Responsibility
  6. Corporate Social Responsibility
    Whirlpool Corporation has several CSR partners including United Way, Habitat for Humanity International, Boys & Girls Clubs of America and Consulada...
  7. People: Belonging
    We have committed to making the next ten years the best yet for Bacardi, and part of that journey includes creating a unified global community of...
  8. Diversity & Inclusion
    Kimberly-Clark: Diversity & Inclusion
  9. Enriching Women's Lives
    60 years ago, Mary Kay Ash created an unparalleled opportunity for women to define their own successes and control their own futures. Her vision of...
  10. Drive for MPC
    At Marathon Petroleum, our professional truck drivers share one common vision: no accidents, no injuries, and no harm to the environment. We’re proud...
  11. KeyBank's Community Investment
    In states where Key has a presence, there are approximately 1.7 million low- to moderate-income (LMI) households. Many LMI individuals don’t have bank...
  12. People
    Empowering Team Members, focusing on safety, and strengthening our communities.
  13. Social Impact at Mastercard
    At Mastercard, we’re powering economies and empowering people, building a sustainable economy where everyone prospers.
  14. KeyBank's Community Investment
    In states where Key has a presence, there are approximately 1.7 million low- to moderate-income (LMI) households. Many LMI individuals don’t have bank...
  15. Responsible Investing
    Responsible Investing