Planet

At Bacardi, we prioritize reducing our impact on the environment – an approach that dates to the very beginning of the company in 1862 when Bacardi founder Don Facundo Bacardí Massó accepted the Spanish government’s challenge to reduce surplus amounts of molasses in Cuba, leading to the crafting of BACARDÍ® rum. Repurposing old whisky barrels to age his rum was also part of his original plan, a practice still in use today. Our commitment to be Good Spirited has grown over seven generations and today we continue to take real action to protect the planet. Our focus is on reducing our greenhouse gas emissions, replenishing water to protect this essential natural resource, ensuring our packaging is reusable, recyclable or biodegradable, and sourcing our natural ingredients from sustainably accredited sources. This is how we do the right thing.

Click here to learn more about our work to protect the planet. 

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Videos from this campaign

Bacardi Rum Just got more sustainable.
Bacardi rum bottle on a beach

Content from this campaign

Responsible Production & Consumption

SWA the Latest to Take Stand Against Plastic Straws
The Scotch Whisky Association (SWA) has announced that it will be phasing out plastic straws across all its operations, and will be urging its members to do the same, following in the footsteps of Bacardi, Pernod Ricard and Diageo.
Bacardi was among the first to call time on plas

Responsible Production & Consumption

Bombay Sapphire's Laverstoke Mill is a Sustainable Marvel
Since 2011, Laverstoke Mill has been home to one of the most recognisable of gins, Bombay Sapphire.

Since the gin distillery took up residence, the most striking addition to this quiet Victorian site has been the two intertwining glasshouses, designed by Thomas Heatherwick’s studio. Behind these picturesque scenes though lies the heart of Laverstoke; the ecological and sustainability emphasis that is key to the site. A biomass boiler uses by-products from the distillation to provide heat and hot water; through this, coupled with a photovoltaic array and a hydro-electric turbine on the river, up to 85 per cent of the site’s power is self-generated to reduce its carbon footprint.

Responsible Business & Employee Engagement

How Businesses in Puerto Rico are Recovering After Maria
The Bacardi rum plant was back up and running less than two weeks after Maria. Good news for the place that produces 80 percent of Bacardi's rum and employs 300 people. The company has paid its employees throughout hurricane recovery.

Events, Media & Communications

BACARDÍ® Rum to Host United for Puerto Rico Concert & Telethon
Family-owned Bacardi is pleased to announce its BACARDÍ rum facility will play host to the United for Puerto Rico live concert and telethon on Sunday, December 10. All proceeds from the fundraising initiative will go directly to organizations benefiting Puerto Ricans impacted by

Philanthropy & Cause Initiatives

Casa BACARDÍ Visitor Center Re-Opens in Puerto Rico
Casa BACARDÍ Puerto Rico has been welcoming visitors since 1961. During the weeks following Hurricane Maria, the visitor center was temporarily closed as its staff remained focused on providing relief to the community as part of the “Bacardi Contigo” (Bacardi is With You) initiat

Philanthropy & Cause Initiatives

Casa Bacardi Tour Guides Help at Puerto Rico Shelters
What have our tour guides been doing while the Casa Bacardi visitor center in Puerto Rico has been closed? They've been receiving visitors to the Emergency Stop & Go shelters as part of #BacardiContigo.

Philanthropy & Cause Initiatives

Rum - and Goodwill - Flows Again at Bacardi Following Hurricane Maria
Rum is flowing again in Puerto Rico at the Bacardi distillery following the devastation of Hurricane Maria.

And so is the goodwill from Bacardi employees around the world, who have joined together to support their colleagues affected by the hurricane.

Philanthropy & Cause Initiatives

Bacardi Helps with Puerto Rico Recovery as It Opens First “Stop & Go” Community Relief Center
Bacardi opened its first “Emergency Stop & Go” community relief center in Cataño, Puerto Rico, on October 2. The center provides a safe place for those in the neighboring communities to the BACARDI rum facility to come daily for food, water, medical care, government services and

Philanthropy & Cause Initiatives

Bacardi, Sus Marcas y Socios Distribuyen $215,000 USD a la Cruz Roja, UNICEF, Construyendo y Otras Organizaciones en México
Como parte de su compromiso con la ayuda en desastres, Bacardi brindará fondos para alivio inmediato y reconstrucción a largo plazo a organizaciones no gubernamentales que están trabajando para restaurar algún sentido de normalidad en las zonas afectadas. Bacardi donará un total

Philanthropy & Cause Initiatives

JAY-Z, Jennifer Lopez, DJ Khaled & More Performing at TIDAL X Benefit Concert
TIDAL X: Brooklyn is sponsored by Bacardi, and the rum brand is donating $1.3 million to the charities supported by the festival. Together, they are also assisting Governor Andrew M. Cuomo’s Empire State Relief and Recovery Effort for Puerto Rico by paying for the cost of cargo p
Bacardi logo

More from Bacardi-Martini, Inc.

  1. People
    As a family-owned business, Bacardi values the importance of creating a warm and welcoming workplace. We do so by fostering an environment where...

  2. Planet
    At Bacardi, we prioritize reducing our impact on the environment – an approach that dates to the very beginning of the company in 1862 when Bacardi...

  3. Community
    Giving back to our communities has been core to Bacardi since the beginning of the company. Founder and BACARDÍ rum creator Don Facundo Bacardí Massó...

  4. Heritage
    For more than 160 years, Bacardi has been a family-owned company guided by its heritage. From the revolutionary introduction of BACARDÍ rum, the birth...