Planet

At Bacardi, we prioritize reducing our impact on the environment – an approach that dates to the very beginning of the company in 1862 when Bacardi founder Don Facundo Bacardí Massó accepted the Spanish government’s challenge to reduce surplus amounts of molasses in Cuba, leading to the crafting of BACARDÍ® rum. Repurposing old whisky barrels to age his rum was also part of his original plan, a practice still in use today. Our commitment to be Good Spirited has grown over seven generations and today we continue to take real action to protect the planet. Our focus is on reducing our greenhouse gas emissions, replenishing water to protect this essential natural resource, ensuring our packaging is reusable, recyclable or biodegradable, and sourcing our natural ingredients from sustainably accredited sources. This is how we do the right thing.

Click here to learn more about our work to protect the planet. 

Join us on Instagram and LinkedIn.

Videos from this campaign

Bacardi Rum Just got more sustainable.
Bacardi rum bottle on a beach

Content from this campaign

Awards, Ratings & Rankings

Bacardi Limited Announces 5th Annual Good Spirited Awards for Employee-Led Global Environmental Sustainability Programs
In continuation of its ongoing sustainability efforts, Bacardi Limited is proud to announce the recipients of its 5th annual Bacardi Limited Good Spirited Awards. Launched in 2014, the awards recognize the employees, teams and facilities across the company’s’s global network that developed the best environmental programs across five different categories: Production Facility, Brand Innovation, Sustainable Office, Green Champions or Partnerships.

Environment

ANGEL'S ENVY® Supports the Future of Bourbon Through White Oak Preservation
ANGEL'S ENVY, the Louisville-based craft distiller that produces small batch, hand-finished whiskeys, wants to help ensure that forests of oak trees will stand tall for future generations.

This month, the team took to Daniel Boone National Forest to begin planting 20,724 trees – a commitment generated last September during National Bourbon Month as part of the brand’s annual Toast the Trees campaign.

Responsible Production & Consumption

Patrón Partners with Leading Bars to Mark World Earth Day
“We are so proud to be bringing our sustainability credentials to the forefront of the conversation around environmental impact, this Earth Day and moving forward,” said Francisco Alcaraz, master distiller at Patrón Spirits International.

Environment

Miami Beach Kicks Off Plastic Free Initiative In Hopes Of Helping Environment
“We have made a commitment to eliminate one billion straws worldwide from our operation,” said Ned Duggan with Bacardi. “We are encouraging people to sip without straws and the mantra we are trying to use is “the future doesn’t suck.”

Environment

Bacardi and Lonely Whale Urge Unicode to Remove All Emoji Plastic Straws On Behalf of One Bold Sea Turtle Sydney
Family-owned Bacardi Limited, the largest privately held spirits company in the world, and Lonely Whale, an award-winning incubator for courageous ideas that drive impactful change on behalf of our ocean, announced today a splashy partnership with one brave sea turtle Sydney to p

Environment

Bacardi Receives First Certification in Puerto Rico from Wildlife Habitat Council for Conservation and Education Efforts
Bats are more than just an icon on a label for Bacardi. The company, synonymous with the world’s only flying mammal, stepped up its environmental stewardship efforts at the world’s largest premium rum distillery in Cataño, Puerto Rico to create a full-circle bat conservation campaign in 2018. The initiative was applauded during the annual WHC Conservation Conference in Baltimore, Maryland, where Bacardi demonstrated its commitment to environmental stewardship by securing the WHC Conservation Certification. This is the first WHC certification for a program in Puerto Rico and the second certification for a Bacardi facility, the first was for the program at Bacardi Bottling Corporation in Jacksonville, FL, which recently achieved re-certification.

Responsible Business & Employee Engagement

Bacardi Bemoans Brand Greenwashing Stunts
Consumers are more sensitive to greenwashing as brands continue to ride the pro-environment bandwagon, according to 42BELOW global brand manager Kane Stanford. Speaking to AdNews on the subject, which is when brands use marketing to mislead consumers into thinking they are enviro

Awards, Ratings & Rankings

Forbes Mexico Ranks Bacardi as Example of Environmental Leadership
Forbes Mexico recently ranked the top 30 companies setting the example for environmental sustainability. The report, “Green companies, climate change: five degrees from the disaster ", ranked Bacardi, the only spirits company to make the list, as number 24. The annual ranking is determined through a Sustainability and Transparency Index by which Forbes qualifies the transparency and availability of information related to the measurements and results of companies in terms of environmental care and reduction of CO2 emissions.

Responsible Production & Consumption

#TheFutureDoesntSuck: How Bacardi and Lonely Whale Are Making Waves Worldwide
Family-owned Bacardi Limited, the largest privately held spirits company in the world, and Lonely Whale, the award-winning non-profit dedicated to bringing forward courageous ideas that positively impact the health of our ocean, are working together to help rid the environment of

Awards, Ratings & Rankings

Bacardi Honored with DRiNK Magazine's First-Ever Sustainability Award
Bacardi sustainability efforts continue to draw attention, this time in China. DRiNK Magazine, Asia’s leading bar industry website, awarded the campaign the first ever Sustainability Award presented at The DRiNK Magazine Bar Awards (DMBA). A panel of 160 judges selected Bacardi a
Bacardi logo

More from Bacardi-Martini, Inc.

  1. People
    As a family-owned business, Bacardi values the importance of creating a warm and welcoming workplace. We do so by fostering an environment where...

  2. Planet
    At Bacardi, we prioritize reducing our impact on the environment – an approach that dates to the very beginning of the company in 1862 when Bacardi...

  3. Community
    Giving back to our communities has been core to Bacardi since the beginning of the company. Founder and BACARDÍ rum creator Don Facundo Bacardí Massó...

  4. Heritage
    For more than 160 years, Bacardi has been a family-owned company guided by its heritage. From the revolutionary introduction of BACARDÍ rum, the birth...