Planet

At Bacardi, we prioritize reducing our impact on the environment – an approach that dates to the very beginning of the company in 1862 when Bacardi founder Don Facundo Bacardí Massó accepted the Spanish government’s challenge to reduce surplus amounts of molasses in Cuba, leading to the crafting of BACARDÍ® rum. Repurposing old whisky barrels to age his rum was also part of his original plan, a practice still in use today. Our commitment to be Good Spirited has grown over seven generations and today we continue to take real action to protect the planet. Our focus is on reducing our greenhouse gas emissions, replenishing water to protect this essential natural resource, ensuring our packaging is reusable, recyclable or biodegradable, and sourcing our natural ingredients from sustainably accredited sources. This is how we do the right thing.

Click here to learn more about our work to protect the planet. 

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Videos from this campaign

Bacardi Rum Just got more sustainable.
Bacardi rum bottle on a beach

Content from this campaign

Research, Reports & Publications

Bacardi Raises the Bar with Distinct Corporate Responsibility Programs
With its commitments to alcohol responsibility, disaster relief efforts, women’s empowerment, and significant reductions in greenhouse gas emissions and water usage, Bacardi Limited solidified its position as a socially and environmentally responsible leader, as demonstrated in the company’s 2018 Corporate Responsibility (CR) Report. As a signatory to the United Nations Global Compact, and in alignment with the United Nations Sustainable Development Goals, Bacardi’s CR efforts are fueled by its expanded “Good Spirited” platform.

Supply Chain & the Circular Economy

Bacardi on Sustainability in Packaging: ‘We’ve Learned a Lot About the Importance of Addressing More Than Just Weight’
In 2014 Bacardi set out a goal to reduce its packaging by 10%, but says that since then it’s learned that sustainability in packaging is about a lot more than weight.

Responsible Production & Consumption

Sustainability Now: The Flaws of Plastic Straws
Large corporations such as Starbucks, Bacardi Rum, Marriott Hotels, Alaska Airlines, and American Airlines have promised to phase out their plastic straws, cities such as Seattle have banned all plastic utensils including straws from bars and businesses in the entire city, San Fr

Awards, Ratings & Rankings

Bacardi USA Receives U.S. EPA 2018 SmartWay Excellence Award
Bacardi U.S.A., Inc., the United States import and distribution arm of one of the world's leading spirits and wine producers, was honored with a SmartWay® Excellence Award from the U.S. Environmental Protection Agency (EPA) as an industry leader in freight supply chain environmental performance and energy efficiency in transportation logistics. The SmartWay Excellence Award is the EPA’s highest recognition for demonstrated leadership for Shippers and Carriers.

For the third time in four years, the EPA has recognized top environmental performance by Bacardi USA in demonstrating a series of coordinated measures to effectively integrate its supply chain planning, operations, and transportation partners to effectively reduce its carbon footprint and emissions.

Responsible Production & Consumption

Cachet Hotels & Resorts Joins Bacardi Limited and Lonely Whale to Ensure “The Future Doesn’t Suck” in China
Family-owned Bacardi, the largest privately held spirits company in the world, and Lonely Whale, the award-winning non-profit dedicated to bringing forward courageous ideas that positively impact the health of our ocean, today announce hospitality group Cachet Hotels & Resorts ha

Responsible Production & Consumption

Bacardi Notches Sustainability Wins
Sustainability is no longer a little-known cause pushed by a small group of activists. The environment is officially a major player in the drinks industry, factoring into the calculations of big brands. Bacardi is one heavyweight producer leading the charge. The company officially released the results of their three year push towards sustainability and admittedly, it’s pretty impressive. Pushing ahead, Bacardi also announced some ambitious goals to keep up the momentum.

Responsible Production & Consumption

INFOGRAPHIC | Bacardi Limited Highlights Sustainability Achievements of Good Spirited Initiative
Announced in early 2014, Good Spirited was an ambitious environmental sustainability initiative with specific goals in sourcing, packaging, and operations to be achieved by 2017 and 2022 -- under the vision to return to the environment at least as much as we take away. Significant reductions have been achieved in greenhouse gas emission (GHG) intensity (59%) and water usage (50%), as well as Zero Waste to Landfill targets. In addition, the original sourcing goal to obtain 40% of sustainably sourced sugarcane-derived products used to make BACARDĺ® rums were not only achieved but more than doubled.

Sustainable Development Goals

Bacardi Limited Aligns Corporate Responsibility Strategy to Include UN Sustainable Development Goals
Bacardi Limited, the largest privately held spirits company in the world, today announced the compilation of results of its environmental sustainability goals made in 2014 and expanded its “Good Spirited: Building a Sustainable Future” environmental initiative to now encompass the company’s entire Corporate Responsibility (CR) platform.

With the expansion, the Good Spirited platform now comprises Marketplace, which includes responsible marketing and responsible drinking, Philanthropy & Community Investment, People, as well as the initial focus areas of Responsible Sourcing and Environment. This commitment aligns family-owned Bacardi’s CR platform with most of the United Nations Sustainable Development Goals (SDGs).

Responsible Production & Consumption

Bacardí se une a Lonely Whale para erradicar uso de plástico
Como parte de su compromiso con la sociedad, Grupo Bacardí se une a Lonely Whale, la galardonada organización sin fines de lucro dedicada a presentar ideas que impacten positivamente la salud de nuestros océanos, anunciando la campaña internacional de concientización social #TheF

Responsible Business & Employee Engagement

You Can Change Your Workplace, Here Are Four Ways To Start
A company’s decision to remove plastic straws from their kitchen doesn’t just affect their kitchen, it encourages straw production companies to come up with more environmentally friendly options and it cuts down on the company’s own footprint. Bacardi, for instance, has committed
Bacardi logo

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  1. People
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  2. Planet
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  3. Community
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  4. Heritage
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