Planet

At Bacardi, we prioritize reducing our impact on the environment – an approach that dates to the very beginning of the company in 1862 when Bacardi founder Don Facundo Bacardí Massó accepted the Spanish government’s challenge to reduce surplus amounts of molasses in Cuba, leading to the crafting of BACARDÍ® rum. Repurposing old whisky barrels to age his rum was also part of his original plan, a practice still in use today. Our commitment to be Good Spirited has grown over seven generations and today we continue to take real action to protect the planet. Our focus is on reducing our greenhouse gas emissions, replenishing water to protect this essential natural resource, ensuring our packaging is reusable, recyclable or biodegradable, and sourcing our natural ingredients from sustainably accredited sources. This is how we do the right thing.

Click here to learn more about our work to protect the planet. 

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Philanthropy

Bacardi, Sus Marcas y Socios Distribuyen $215,000 USD a la Cruz Roja, UNICEF, Construyendo y Otras Organizaciones en México
Como parte de su compromiso con la ayuda en desastres, Bacardi brindará fondos para alivio inmediato y reconstrucción a largo plazo a organizaciones no gubernamentales que están trabajando para restaurar algún sentido de normalidad en las zonas afectadas. Bacardi donará un total

Philanthropy

JAY-Z, Jennifer Lopez, DJ Khaled & More Performing at TIDAL X Benefit Concert
TIDAL X: Brooklyn is sponsored by Bacardi, and the rum brand is donating $1.3 million to the charities supported by the festival. Together, they are also assisting Governor Andrew M. Cuomo’s Empire State Relief and Recovery Effort for Puerto Rico by paying for the cost of cargo p

AI & Technology

It’s a Wrap! The End of the 42BELOW® Lemon Soap Science Series
42BELOW Recycled Cocktail Lemons Eco Soap – what a mouthful… that’s a wrap! Thanks for watching. Check out best bits here.

AI & Technology

The 42BELOW® Lemon Soap Science Series Continues…
The Lemon Ladies provide an in-depth cross-examination of the process that turns your old lemons into brand new soap and how you should use it.

Corporate Responsibility

INFOGRAPHIC | Bacardi's Commitment to Being a Responsible Corporate Citizen
Bacardi's commitment to being a responsible corporate citizen is guided by its values of Trust, Passion, Caring and Excellence. Check out the company’s corporate responsibility (CR) one-pager to see how the largest privately held spirits company in the world approaches CR.

Research & Reports

Bacardi Corporate Responsibility Efforts Highlighted in 2017 Report
Bacardi focuses its award-winning CR efforts in five priority areas: 1) Marketplace (Alcohol Responsibility & Responsible Marketing); 2) Environment; 3) Responsible Sourcing; 4) People; and 5) Philanthropy & Community Investment. The 2017 CR Report details examples within these c

Philanthropy

Bacardi Limited Compromete $3 Millones En Ayuda Para Desastres
Tras la devastación de los Huracanes Irma y Maria, además de los terremotos en México, la empresa Bacardi Limited y la familia Bacardí, comprometen US $3.000.000 para los esfuerzos de apoyo y recuperación en estas comunidades afectadas.

Philanthropy

Bacardi Pledges $3 Million to Disaster Relief Assistance
In the wake of the devastation caused by Hurricanes Irma and Maria, as well as the earthquakes in Mexico, Bacardi Limited and the Bacardí family commit US$3,000,000 for disaster relief and recovery efforts in the impacted areas.

Responsible Production & the Circular Economy

Introducing the 42BELOW® Lemon Soap Science Series
The “Lemon Ladies” are back! Check out the latest episodes of our planet saving, recycled cocktail lemons soapy scheme including the one where the Lemon Ladies reveal what's in our secret soap recipe.

Responsible Production & the Circular Economy

Science + Cocktails = Soap
We just finished our latest batch of 42BELOW® Recycled Cocktail Lemons Eco Soap… Here’s sneak peek at the upcoming Lemon Soap Science series!

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Heritage

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Planet

At Bacardi, we prioritize reducing our impact on the environment – an approach that dates to the very beginning of the company in 1862 when Bacardi...

People

As a family-owned business, Bacardi values the importance of creating a warm and welcoming workplace. We do so by fostering an environment where...

Community

Giving back to our communities has been core to Bacardi since the beginning of the company. Founder and BACARDÍ rum creator Don Facundo Bacardí Massó...