Planet

At Bacardi, we prioritize reducing our impact on the environment – an approach that dates to the very beginning of the company in 1862 when Bacardi founder Don Facundo Bacardí Massó accepted the Spanish government’s challenge to reduce surplus amounts of molasses in Cuba, leading to the crafting of BACARDÍ® rum. Repurposing old whisky barrels to age his rum was also part of his original plan, a practice still in use today. Our commitment to be Good Spirited has grown over seven generations and today we continue to take real action to protect the planet. Our focus is on reducing our greenhouse gas emissions, replenishing water to protect this essential natural resource, ensuring our packaging is reusable, recyclable or biodegradable, and sourcing our natural ingredients from sustainably accredited sources. This is how we do the right thing.

Click here to learn more about our work to protect the planet. 

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Videos from this campaign

Bacardi Rum Just got more sustainable.
Bacardi rum bottle on a beach

Content from this campaign

Innovation & Technology

It’s a Wrap! The End of the 42BELOW® Lemon Soap Science Series
42BELOW Recycled Cocktail Lemons Eco Soap – what a mouthful… that’s a wrap! Thanks for watching. Check out best bits here.

Innovation & Technology

The 42BELOW® Lemon Soap Science Series Continues…
The Lemon Ladies provide an in-depth cross-examination of the process that turns your old lemons into brand new soap and how you should use it.

Responsible Business & Employee Engagement

INFOGRAPHIC | Bacardi's Commitment to Being a Responsible Corporate Citizen
Bacardi's commitment to being a responsible corporate citizen is guided by its values of Trust, Passion, Caring and Excellence. Check out the company’s corporate responsibility (CR) one-pager to see how the largest privately held spirits company in the world approaches CR.

Research, Reports & Publications

Bacardi Corporate Responsibility Efforts Highlighted in 2017 Report
Bacardi focuses its award-winning CR efforts in five priority areas: 1) Marketplace (Alcohol Responsibility & Responsible Marketing); 2) Environment; 3) Responsible Sourcing; 4) People; and 5) Philanthropy & Community Investment. The 2017 CR Report details examples within these c

Philanthropy & Cause Initiatives

Bacardi Limited Compromete $3 Millones En Ayuda Para Desastres
Tras la devastación de los Huracanes Irma y Maria, además de los terremotos en México, la empresa Bacardi Limited y la familia Bacardí, comprometen US $3.000.000 para los esfuerzos de apoyo y recuperación en estas comunidades afectadas.

Philanthropy & Cause Initiatives

Bacardi Pledges $3 Million to Disaster Relief Assistance
In the wake of the devastation caused by Hurricanes Irma and Maria, as well as the earthquakes in Mexico, Bacardi Limited and the Bacardí family commit US$3,000,000 for disaster relief and recovery efforts in the impacted areas.

Responsible Production & Consumption

Introducing the 42BELOW® Lemon Soap Science Series
The “Lemon Ladies” are back! Check out the latest episodes of our planet saving, recycled cocktail lemons soapy scheme including the one where the Lemon Ladies reveal what's in our secret soap recipe.

Responsible Production & Consumption

Science + Cocktails = Soap
We just finished our latest batch of 42BELOW® Recycled Cocktail Lemons Eco Soap… Here’s sneak peek at the upcoming Lemon Soap Science series!

Responsible Production & Consumption

Sustainability: Bombay's Answer
Bacardi’s Bombay Sapphire distillery in Hampshire, England is an example of how a big brand is pushing for a more sustainable and clean living agenda. Step one towards sustainability is controlling the population, and every drop of gin inside the iconic sapphire-tinted bottles, i

Environment

Wildlife Thrives at Bacardi Bottling Facility
The Bacardi Bottling Corporation in Jacksonville, Fla., welcomes wildlife of all types on its 92-acre industrial site. Through its eco-conscious efforts to help pollinators thrive, the bottling plant works to fulfill its Good Spirited sustainability initiative of putting back at
Bacardi logo

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  1. People
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  2. Planet
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  3. Community
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  4. Heritage
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