Planet

At Bacardi, we prioritize reducing our impact on the environment – an approach that dates to the very beginning of the company in 1862 when Bacardi founder Don Facundo Bacardí Massó accepted the Spanish government’s challenge to reduce surplus amounts of molasses in Cuba, leading to the crafting of BACARDÍ® rum. Repurposing old whisky barrels to age his rum was also part of his original plan, a practice still in use today. Our commitment to be Good Spirited has grown over seven generations and today we continue to take real action to protect the planet. Our focus is on reducing our greenhouse gas emissions, replenishing water to protect this essential natural resource, ensuring our packaging is reusable, recyclable or biodegradable, and sourcing our natural ingredients from sustainably accredited sources. This is how we do the right thing.

Click here to learn more about our work to protect the planet. 

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Videos from this campaign

Bacardi Rum Just got more sustainable.
Bacardi rum bottle on a beach

Content from this campaign

Responsible Business & Employee Engagement

Bacardi Plants 60 Trees To Celebrate 60 Years in Bermuda
As part of its 60th anniversary celebrations in Bermuda, family-owned Bacardi has planted 60 native and endemic trees on Trunk Island, the education and conservation center of the Bermuda Aquarium, Museum and Zoo (BAMZ).

Responsible Production & Consumption

Bacardi Launches Glass Recycling Program in Puerto Rico To Reduce Waste From Hospitality Sector
Family-owned spirits company Bacardi has partnered with recycling company, Reciclaje del Norte, and the Municipality of Cataño, to launch a glass recycling program for businesses in the area surrounding its BACARDĺ rum distillery in Puerto Rico.

Awards, Ratings & Rankings

Bacardi in Puerto Rico Recognized With Wildlife Habitat Council Certification for Its Bat Conservation Work
Bacardi in Puerto Rico has achieved Wildlife Habitat Council (WHC) Certification, powered by Tandem Global, recognizing its dedication to preserving Puerto Rico’s bat populations and educating the community about their ecological importance.

Supply Chain & the Circular Economy

Championing Circular Design: PATRÓN® CRISTALINO Activation at Miami Airport
The month-long promotion not only celebrated the new crystal-clear, oak-aged PATRÓN expression but also reinforced the company’s commitment to reducing its impact on the environment by repurposing key structures from previous PATRÓN activations at MIA.

Supply Chain & the Circular Economy

Bacardi GTR Launches Pop-Up Spotlighting Patrón Cristalino at MIA
Bacardi Global Travel Retail (GTR) launched a dynamic pop-up activation spotlighting Patrón Cristalino, the brand’s latest super-premium innovation, at Miami International Airport (MIA) in May.

Events, Media & Communications

Bacardi-Owned BOMBAY SAPPHIRE® Announces ‘Electrifying’ Global Partnership With E1 Series
BOMBAY SAPPHIRE® is stepping into the world of sports entertainment, announcing a new global partnership with E1 Series – the world’s first all-electric race boat Championship that combines sports, entertainment and a respect for the world’s ‘natural blues.’

Supply Chain & the Circular Economy

Cataño Reciclará Botellas De Vidrio Que Serán Usadas En La Confección De Bloques
Según se explicó, como parte de la iniciativa los negocios participantes recibirán unos contenedores especiales de 32 galones, provistos por Bacardí y Reciclaje del Norte, para que depositen en ellos las botellas de licor vacías.

Responsible Production & Consumption

Bacardi Marks Earth Day With Spotlight on Latest Sustainability Efforts
From supporting local wildlife surrounding our distilleries, to investing in new technology, to working with those who grow our natural ingredients, we're always finding ways to be #GoodSpirited.

Research, Reports & Publications

Bacardi Cocktail Trends Report: Spirits Industry Embraces Practical Progress
As discerning consumers get wise to greenwashing practices, they’re looking to the industry to get pragmatic with sustainable progress. Beyond large-scale gimmicks and one-time activations, their focus is on incremental changes that they – and brands – can put into action.

Supply Chain & the Circular Economy

Bacardi Announces a New Era for MARTINI®
Family-owned spirits company, Bacardi is meeting consumer demand for lighter, more premium drinks and evolving drinking occasions by building on the premium credentials of MARTINI, one of the most iconic brands in its portfolio and in the world of drinks.
Bacardi logo

More from Bacardi-Martini, Inc.

  1. People
    As a family-owned business, Bacardi values the importance of creating a warm and welcoming workplace. We do so by fostering an environment where...

  2. Planet
    At Bacardi, we prioritize reducing our impact on the environment – an approach that dates to the very beginning of the company in 1862 when Bacardi...

  3. Community
    Giving back to our communities has been core to Bacardi since the beginning of the company. Founder and BACARDÍ rum creator Don Facundo Bacardí Massó...

  4. Heritage
    For more than 160 years, Bacardi has been a family-owned company guided by its heritage. From the revolutionary introduction of BACARDÍ rum, the birth...