Planet

At Bacardi, we prioritize reducing our impact on the environment – an approach that dates to the very beginning of the company in 1862 when Bacardi founder Don Facundo Bacardí Massó accepted the Spanish government’s challenge to reduce surplus amounts of molasses in Cuba, leading to the crafting of BACARDÍ® rum. Repurposing old whisky barrels to age his rum was also part of his original plan, a practice still in use today. Our commitment to be Good Spirited has grown over seven generations and today we continue to take real action to protect the planet. Our focus is on reducing our greenhouse gas emissions, replenishing water to protect this essential natural resource, ensuring our packaging is reusable, recyclable or biodegradable, and sourcing our natural ingredients from sustainably accredited sources. This is how we do the right thing.

Click here to learn more about our work to protect the planet. 

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Videos from this campaign

Bacardi Rum Just got more sustainable.
Bacardi rum bottle on a beach

Content from this campaign

Environment

Bacardi Embraces Sustainability Practices at Bottling Facility
The Bacardi Bottling Corporation in Jacksonville, Fla., shows how business and conservation can work together for the benefit of humans, animals, and the environment. Its Good Spirited programs for sustainability have led to a 35-ton reduction of landfill discards and cutting dow

Environment

Bacardi and Idaho State Liquor Board Team Up With American Forests to Plant Trees
Bacardi knows that the seeds of today will bear the fruits of tomorrow, so for the third year, the drinks company ran its “Buy-a-Bottle-Plant-a-Tree” campaign to restore forests in Idaho. In partnership with American Forests and with support from the Idaho State Liquor Board, mor

Responsible Production & Consumption

Don't Suck. Stop Using Wasteful Plastic Straws
International spirits company Bacardi has joined with the Surfrider Foundation for a "no-straw movement" as part of its Good Spirited: Building a Sustainable Future program.

Social Impact & Volunteering

Bacardi Makes Miami Neighborhood Cooler with Tree Planting at Local Park
Time spent among trees is time never wasted, and this could not be truer for Bacardi employees in the United States. For the third year in a row, a team of Bacardi employees from its regional headquarters office in Coral Gables, Fla., planted 26 oak and mahogany trees in partners

Responsible Production & Consumption

See How BACARDI Rum Barrels Are "Upcycled" to Find New Life

Responsible Production & Consumption

Tequila CAZADORES® Distillery Harnesses Green Energy
With rugged engineering and a colossal arrangement of pipes, the Tequila CAZADORES® distillery in Arandas, Mexico, derives all power for distillation from its modern, clean-burning biomass boiler.

Awards, Ratings & Rankings

Bacardi Awards Employees for Remarkable Sustainability Efforts
In celebration of Earth Month, family-owned Bacardi honors employee-led environmental sustainability-related initiatives in its 3rd Annual Bacardi Limited Good Spirited Awards program. Employees received recognition for their outstanding environmental achievements within five dif

Sustainable Development Goals

Bacardi Celebrates Earth Month
Now in its fourth year, the Bacardi Limited “Good Spirited” initiative continues to make an impact as we work together to build a more sustainable future.

Awards, Ratings & Rankings

Bacardi Named One of World’s Most Reputable Companies for Fifth Year in a Row
Bacardi Limited, the world’s largest privately held spirits company, has once again been named among the most reputable companies in the world, per the annual Global RepTrak® 100 list compiled by the Reputation Institute (RI) and published in Forbes. Ranked at #84, up eight spots

Energy

MARTINI® Energized by Hydropower from the Italian Alps
Bacardi logo

More from Bacardi-Martini, Inc.

  1. People
    As a family-owned business, Bacardi values the importance of creating a warm and welcoming workplace. We do so by fostering an environment where...

  2. Planet
    At Bacardi, we prioritize reducing our impact on the environment – an approach that dates to the very beginning of the company in 1862 when Bacardi...

  3. Community
    Giving back to our communities has been core to Bacardi since the beginning of the company. Founder and BACARDÍ rum creator Don Facundo Bacardí Massó...

  4. Heritage
    For more than 160 years, Bacardi has been a family-owned company guided by its heritage. From the revolutionary introduction of BACARDÍ rum, the birth...