Heritage

For more than 160 years, Bacardi has been a family-owned company guided by its heritage. From the revolutionary introduction of BACARDÍ rum, the birth of famous cocktails, innovative marketing to modern mixology, Bacardi and its iconic brands have been at the forefront of moments that shaped drinks culture, capturing these histories along the way. Those stories are preserved in the company’s historical archives. 

By celebrating the rich heritage of our brands and the people who helped shape them, we spotlight our commitment to authentic storytelling, preservation of the past and inspiration for the next generation of our business. We also look ahead to the future as our team develops innovative solutions to build archives in a rapidly growing digital world, ensuring our brands’ milestones today are remembered for years to come.

Discover more stories from our archives on Bacardi Limited Instagram and LinkedIn. 

Videos from this campaign

Old Bacardi label
Bacardi Logo
"Good luck good fortune family unity"
People smiling and laughing surrounding the Martini logo and bottle.
Martini team.

Content from this campaign

Events, Media & Communications

The Cuba Libre – a World-Famous Cocktail That Originated With BACARDÍ Rum – Celebrates 125 Years
Part cocktail, part rallying-cry, the story behind the original Cuba Libre cocktail is preserved in the Bacardi Archives and can be traced back to a celebratory moment in Cuban history at the end of the Spanish-American war.

Events, Media & Communications

Bacardi's 163-Year Legacy: A Journey Through History with Heritage Curator Rachel Dorion Guerin on The TODAY Show
In an exclusive TODAY Show segment, Rachel Dorion Guerin, sixth-generation family member, unveils treasured artefacts and shares the remarkable story of Bacardi's rise to global prominence.

Responsible Business & Employee Engagement

Preserving the Past and Inspiring the Future: Jacqui Seargeant, Global Heritage Manager at Bacardi
As a family-owned business, Bacardi is proud of its 163-year legacy and the team dedicated to preserving the stories of its heritage brands. This Women’s Month, Bacardi spotlights the woman at the helm of this team, Jacqui Seargeant – Global Heritage Manager

Events, Media & Communications

Journey Through the 163-Year Legacy of Family-Owned Bacardi
The story of Bacardi began on February 4, 1862, when Don Facundo Bacardí Massó opened a small tin-roofed distillery on the outskirts of Santiago de Cuba.

Responsible Business & Employee Engagement

Bacardi Preserves Historic Mural at Its Global Headquarters in Bermuda
For the Bacardi Heritage team, no two days preserving the company’s heritage are alike. In between documenting historic spirits bottles and sharing the stories that make up the business’ 162+ years of history, Bacardi archivists embarked on a multi-year project in 2021.

Diversity & Inclusion

Bacardi Celebrates Women’s History Month by Honoring Doña Amalia Bacardí Moreau’s Legacy
This Women’s History Month at Bacardi, we’re shining a spotlight on the countless women past, present and future who contribute to the company’s enduring legacy.

Diversity & Inclusion

Bacardi Launches MARTINI ‘Aperitivo Through the Ages’ on Google Arts & Culture
Italian icon MARTINI has announced ‘Aperitivo Through the Ages,’ a unique collaboration with Google Arts & Culture that aims to bring the brand’s rich 160-year heritage to life through a virtual showcase of historical artefacts.

Sustainable Development Goals

Bacardi Celebrates 160 Years of Martini
For generations, MARTINI has cared for the environment, for suppliers and their communities. The brand’s sustainability milestones are a reflection of Bacardi and its mission to be the most environmentally responsible global spirits company.

Philanthropy & Cause Initiatives

MARTINI Archive Partners With Italgas Heritage Lab in Photograph Digitization Project
The MARTINI Archives has partnered with Italgas Heritage Lab, specializing in digitization techniques, to digitize images of Terrazza MARTINI Milan.

Diversity & Inclusion

Women's History Month: Bacardi Spotlights Fearless Female Founders
Discover the HERstory of these fearless women who empowered their families and communities while paving the way for their spirits brands to one day become global icons.
Bacardi logo

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