Heritage

For more than 160 years, Bacardi has been a family-owned company guided by its heritage. From the revolutionary introduction of BACARDÍ rum, the birth of famous cocktails, innovative marketing to modern mixology, Bacardi and its iconic brands have been at the forefront of moments that shaped drinks culture, capturing these histories along the way. Those stories are preserved in the company’s historical archives. 

By celebrating the rich heritage of our brands and the people who helped shape them, we spotlight our commitment to authentic storytelling, preservation of the past and inspiration for the next generation of our business. We also look ahead to the future as our team develops innovative solutions to build archives in a rapidly growing digital world, ensuring our brands’ milestones today are remembered for years to come.

Discover more stories from our archives on Bacardi Limited Instagram and LinkedIn. 

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Inclusion & Opportunity

Bacardi Celebrates Women’s History Month by Honoring Doña Amalia Bacardí Moreau’s Legacy
This Women’s History Month at Bacardi, we’re shining a spotlight on the countless women past, present and future who contribute to the company’s enduring legacy.

Inclusion & Opportunity

Bacardi Launches MARTINI ‘Aperitivo Through the Ages’ on Google Arts & Culture
Italian icon MARTINI has announced ‘Aperitivo Through the Ages,’ a unique collaboration with Google Arts & Culture that aims to bring the brand’s rich 160-year heritage to life through a virtual showcase of historical artefacts.

Corporate Responsibility

Bacardi Celebrates 160 Years of Martini
For generations, MARTINI has cared for the environment, for suppliers and their communities. The brand’s sustainability milestones are a reflection of Bacardi and its mission to be the most environmentally responsible global spirits company.

Philanthropy

MARTINI Archive Partners With Italgas Heritage Lab in Photograph Digitization Project
The MARTINI Archives has partnered with Italgas Heritage Lab, specializing in digitization techniques, to digitize images of Terrazza MARTINI Milan.

Inclusion & Opportunity

Women's History Month: Bacardi Spotlights Fearless Female Founders
Discover the HERstory of these fearless women who empowered their families and communities while paving the way for their spirits brands to one day become global icons.

Corporate Responsibility

158-Year-Old Bacardi Selects Preservica To Protect Its Digital Legacy for Future Generations
The company’s response to COVID-19, including support for the community, how it adapted workplaces for a new better, and pivots of business strategies such as moves to e-commerce and virtual formats, will be documented in the new Preservica platform.

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