Heritage

For more than 160 years, Bacardi has been a family-owned company guided by its heritage. From the revolutionary introduction of BACARDÍ rum, the birth of famous cocktails, innovative marketing to modern mixology, Bacardi and its iconic brands have been at the forefront of moments that shaped drinks culture, capturing these histories along the way. Those stories are preserved in the company’s historical archives. 

By celebrating the rich heritage of our brands and the people who helped shape them, we spotlight our commitment to authentic storytelling, preservation of the past and inspiration for the next generation of our business. We also look ahead to the future as our team develops innovative solutions to build archives in a rapidly growing digital world, ensuring our brands’ milestones today are remembered for years to come.

Discover more stories from our archives on Bacardi Limited Instagram and LinkedIn. 

Videos from this campaign

Old Bacardi label
Bacardi Logo
"Good luck good fortune family unity"
People smiling and laughing surrounding the Martini logo and bottle.
Martini team.

Content from this campaign

Responsible Business & Employee Engagement

158-Year-Old Bacardi Selects Preservica To Protect Its Digital Legacy for Future Generations
The company’s response to COVID-19, including support for the community, how it adapted workplaces for a new better, and pivots of business strategies such as moves to e-commerce and virtual formats, will be documented in the new Preservica platform.
Bacardi logo

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