Planet

At Bacardi, we prioritize reducing our impact on the environment – an approach that dates to the very beginning of the company in 1862 when Bacardi founder Don Facundo Bacardí Massó accepted the Spanish government’s challenge to reduce surplus amounts of molasses in Cuba, leading to the crafting of BACARDÍ® rum. Repurposing old whisky barrels to age his rum was also part of his original plan, a practice still in use today. Our commitment to be Good Spirited has grown over seven generations and today we continue to take real action to protect the planet. Our focus is on reducing our greenhouse gas emissions, replenishing water to protect this essential natural resource, ensuring our packaging is reusable, recyclable or biodegradable, and sourcing our natural ingredients from sustainably accredited sources. This is how we do the right thing.

Click here to learn more about our work to protect the planet. 

Join us on Instagram and LinkedIn.

Videos from this campaign

Bacardi Rum Just got more sustainable.
Bacardi rum bottle on a beach

Content from this campaign

Responsible Production & Consumption

Expert Predicts Every Day Trends That Won’t Exist In The Future
Working alongside BACARDÍ® rum, who has collaborated with the award-winning non-profit organisation Lonely Whale to secure commitments from bars, restaurants and venues in a goal to remove 50 million single-use plastic straws from London this summer by asking them to become 100%

Responsible Production & Consumption

Bacardi and Lonely Whale Team Up to Ensure #TheFutureDoesntSuck
Family-owned Bacardi Limited, the largest privately held spirits company in the world, and Lonely Whale, the award-winning non-profit dedicated to bringing forward courageous ideas that positively impact the health of our ocean, today announced they have joined forces to help rid

Responsible Production & Consumption

Bans on Plastic Straws Are Growing. But Is the Travel Industry Doing Enough?
Spirit companies have joined the fight, stating that there’s no place for plastics in cocktails. Bacardi launched its No Straw campaign in 2016, estimated to eliminate one million straws a year.

Awards, Ratings & Rankings

Bacardi Announces Annual Good Spirited Awards for Environmental Sustainability Gains
While we’re all winners when sustainability becomes the norm, Bacardi announced its internal winners of its 4th Annual Bacardi Good Spirited awards. Employees, teams, and facilities received recognition for their substantial environmental achievements within five different award categories. From upcycled glassware in Australia to engineering feats in Puerto Rico, and continued efforts to popularize the Bacardi No Straws campaign, among other initiatives, the winners produced considerable achievements for the environment, brand recognition, and savings.

Responsible Production & Consumption

Could It Be the Last Straw for Plastic Straws?
We are now in the middle of a war on straws being fought by environmentalists as well as some bartenders and liquor companies (such as Bacardi, which banned plastic straws from events two years ago). Several cities in California now have “straw-on-request” laws that prohibit wait

Responsible Production & Consumption

The Long-Term Benefits of Sustainability in Distilleries
One of the biggest players in the sustainability game is Bacardi, which has championed the approach since the beginning of the company, more than 155 years ago.

The Bermuda-­based group launched an ambitious environmental sustainability initiative called Good Spirited, with specific goals in sourcing, packaging and operations. The firm cut its greenhouse-­gas emissions intensity in half in 2016 – more than a year earlier than its end­-of­-December-2017 target.

Responsible Production & Consumption

The War on Straws Is Coming to a Bar Near You
Bacardi Ltd. cited the 500 million estimate when it became one of the first spirits makers to take a stand against plastic straws and swizzle sticks, banning them two years ago from its events. A Bacardi spokeswoman says the initiative spares more than 1 million straws a year.

Responsible Production & Consumption

The History of Plastic Straws
Jacob Briars, Bacardi’s global brand ambassador, shares why plastic straws were originally created and why they are no longer serving the same purpose in society. Join the Bacardi No (Plastic) Straws Pledge and commit to adding "no plastic straw, please" to your every drink order

Responsible Production & Consumption

Bacardi Supports "Miami Is Not Plastic" Campaign Launch
Bacardi came out to support the “Miami Is Not Plastic” launch event, an initiative to inspire hospitality businesses in the Miami area to reduce single-use disposable plastics in an effort to help keep our oceans clean. Local politicians, hospitality leaders, eco-friendly vendors

Responsible Production & Consumption

Miami is Not Plastic
To participate in #MiamiIsNotPlastic, restaurants, bars, marinas and other establishments need to commit to replacing single use disposable plastic items with ocean-friendly alternatives such as recycled paper, bamboo, stainless steel or glass.
Bacardi logo

More from Bacardi-Martini, Inc.

  1. People
    As a family-owned business, Bacardi values the importance of creating a warm and welcoming workplace. We do so by fostering an environment where...

  2. Planet
    At Bacardi, we prioritize reducing our impact on the environment – an approach that dates to the very beginning of the company in 1862 when Bacardi...

  3. Community
    Giving back to our communities has been core to Bacardi since the beginning of the company. Founder and BACARDÍ rum creator Don Facundo Bacardí Massó...

  4. Heritage
    For more than 160 years, Bacardi has been a family-owned company guided by its heritage. From the revolutionary introduction of BACARDÍ rum, the birth...