Planet

At Bacardi, we prioritize reducing our impact on the environment – an approach that dates to the very beginning of the company in 1862 when Bacardi founder Don Facundo Bacardí Massó accepted the Spanish government’s challenge to reduce surplus amounts of molasses in Cuba, leading to the crafting of BACARDÍ® rum. Repurposing old whisky barrels to age his rum was also part of his original plan, a practice still in use today. Our commitment to be Good Spirited has grown over seven generations and today we continue to take real action to protect the planet. Our focus is on reducing our greenhouse gas emissions, replenishing water to protect this essential natural resource, ensuring our packaging is reusable, recyclable or biodegradable, and sourcing our natural ingredients from sustainably accredited sources. This is how we do the right thing.

Click here to learn more about our work to protect the planet. 

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Videos from this campaign

Bacardi Rum Just got more sustainable.
Bacardi rum bottle on a beach

Content from this campaign

Responsible Production & Consumption

Lisa Pfenning of Bacardí Talks About the Brand’s Heritage and History
This fall, BACARDÍ launched the newest component of our partnership with Lonely Whale, the Straw Vinyl program, through which we are collecting single-use plastic straws from bars across the country to upcycle them into limited-edition vinyl records.

Responsible Business & Employee Engagement

6 Things Brands Should Consider on Sustainability
Michael Horn, chief data officer at Huge was speaking at a Campaign-Huge hosted dinner discussion on how marketers can be champions for more sustainability practices, and was chaired by Campaign US editor Lindsay Stein.

Environment

Bacardi Just Found the Best Use for Plastic Straws Ever—Turn Them Into Vinyl Records
The spirits company has teamed up with the anti-plastic warriors for the Straw Vinyl program, which takes old straws and spins them into limited-edition vinyl records, like if Rumpelstiltskin started reading Pitchfork.

Environment

ANGEL'S ENVY® Calls on Fans to Help Meet Increased Goal of Planting 30,000 White Oak Trees Through 6th Annual "Toast the Trees" Initiative
ANGEL'S ENVY® announced its goal of planting 30,000 new white oak trees through its annual "Toast the Trees" initiative, hosted in honor of National Bourbon Heritage Month each September.

Responsible Production & Consumption

How Brands From Bacardi to Salesforce Are Tackling Event Food Waste
If you’ve been handed a metal straw at an event over the last few years, chances are, the practice was inspired by Bacardi, which in 2016 became the first global spirits company to pledge to eliminate single-use plastic straws at all of its events.

Awards, Ratings & Rankings

Bacardi Canada Recognized for Environmental Commitment

Responsible Production & Consumption

Celebrate National Tequila Day by Learning How the Industry Is Becoming Sustainable
Plant-based resources often seem infinite until they are suddenly depleted, and because tequila comes from the agave plant - specifically the blue agave - it’s imperative to keep stocks maintained to ensure plentiful supply in the future. But part of maintaining these crops means being mindful of other components of sustainability: energy use, repurposing, and waste. For Patrón Tequila, this means overhauling their existing systems to be more environmentally friendly.

Responsible Production & Consumption

Meghalaya: How Bacardi NH7 Weekender Was a Success Story in Sustainability
Each year, Bacardi NH7 Weekender draws in music lovers with a stellar line-up featuring top musicians, both Indian and international. For each edition, the flagship event is staged in Pune, and several other cities play host as well. Of all, the show in Meghalaya is especially unique. From an architectural point of view, it is a great example of sustainability. Here’s a look at how it made a statement last year.

Responsible Production & Consumption

Future Facing Brands with Ned Duggan of Bacardi Rum
Ned Duggan, Global SVP of Marketing at Bacardi, talked company culture, the importance of music to Bacardi's brand, and why the company is vowing to eliminate the use of 1 billion single-use plastic straws by 2020.

Responsible Production & Consumption

Tequila Neat, Hold the Waste: A Look at One Distiller’s Zero Waste Efforts
Since its inception, Tequila Cazadores, which is known for using only blue agave, has always kept sustainability as a top priority. Today, the distillery houses a biomass boiler, making it 100 percent biomass fueled—60 percent of the biofuel is used to produce the tequila and comes from spent agave fibers, which equates to about 11,000 tons a year. The other 40 percent comprises roughly 8,000 tons of carbon-neutral, renewable fuel sources like clean waste wood, biomass briquettes, sawdust, coconut shells and tree cuttings.
Bacardi logo

More from Bacardi-Martini, Inc.

  1. People
    As a family-owned business, Bacardi values the importance of creating a warm and welcoming workplace. We do so by fostering an environment where...

  2. Planet
    At Bacardi, we prioritize reducing our impact on the environment – an approach that dates to the very beginning of the company in 1862 when Bacardi...

  3. Community
    Giving back to our communities has been core to Bacardi since the beginning of the company. Founder and BACARDÍ rum creator Don Facundo Bacardí Massó...

  4. Heritage
    For more than 160 years, Bacardi has been a family-owned company guided by its heritage. From the revolutionary introduction of BACARDÍ rum, the birth...