Planet

At Bacardi, we prioritize reducing our impact on the environment – an approach that dates to the very beginning of the company in 1862 when Bacardi founder Don Facundo Bacardí Massó accepted the Spanish government’s challenge to reduce surplus amounts of molasses in Cuba, leading to the crafting of BACARDÍ® rum. Repurposing old whisky barrels to age his rum was also part of his original plan, a practice still in use today. Our commitment to be Good Spirited has grown over seven generations and today we continue to take real action to protect the planet. Our focus is on reducing our greenhouse gas emissions, replenishing water to protect this essential natural resource, ensuring our packaging is reusable, recyclable or biodegradable, and sourcing our natural ingredients from sustainably accredited sources. This is how we do the right thing.

Click here to learn more about our work to protect the planet. 

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Videos from this campaign

Bacardi Rum Just got more sustainable.
Bacardi rum bottle on a beach

Content from this campaign

Responsible Production & Consumption

PATRÓN® Tequila Takes Industry-Leading Approach to Support Safer and More Sustainable Agave Farming
PATRÓN® Tequila is leading the way as the first tequila brand to work with its agave farmers to help them achieve certification for agave farming from GLOBALG.A.P.

Philanthropy & Cause Initiatives

Bacardi Donates Trees to Support Local Community & Environment Surrounding Its Premium Rum Distillery in Puerto Rico
As part of its commitment to supporting the local community around its BACARDÍ® rum distillery in Puerto Rico, family-owned Bacardi recently organized a tree distribution in the Marina Bahía de Cataño community.

Responsible Production & Consumption

Bacardi Invests in Future of Premium Scotch Whisky With Multi-Million Pound Distillery and Warehousing Improvement Projects
As the trend for premium Single Malt and Blended Scotch whisky continues to gain momentum, family-owned Bacardi is investing in the future of the category with the completion of several improvement projects at its production sites across Scotland.

Philanthropy & Cause Initiatives

Bacardi Promotes Conservation and Education To Help Protect Bat Population in Puerto Rico
As part of its continued efforts to protect local wildlife, Bacardi in Puerto Rico recently celebrated the tenth edition of the Puerto Rico Bat Festival in collaboration with the Puerto Rico Bat Conservation Program (PCMPR).

Responsible Business & Employee Engagement

BIER Member Spotlight: Miguel Santana
Welcome to our series aimed at spotlighting BIER projects. As part of our Member and Stakeholder spotlight series, which features the individual leaders within BIER member companies and stakeholder organizations, our project spotlight series highlights BIER member companies.

Responsible Business & Employee Engagement

BOMBAY SAPPHIRE® Gin Distillery Recognized by Wildlife Habitat Council for Excellence in Corporate Conservation
The Wildlife Habitat Council (WHC) has recognized family-owned spirits company Bacardi with an award for its work to protect the river running through its BOMBAY SAPPHIRE® gin distillery.

Sustainable Finance & Socially Responsible Investment

Bacardi Supports Restoration of La Esperanza Park in Puerto Rico
Giving back to communities has been part of the legacy of family-owned Bacardi since it began the business more than 160 years ago.

Sustainable Development Goals

Bacardi Cocktail Trends Report 2024: Conservation Concoctions
This Earth Month and throughout the year, bartenders and brands are reframing sustainability as a creative challenge – utilizing novel processes and harnessing innovative flavors that don’t just limit harm, but actively conserve the natural environment.

Sustainable Development Goals

Bacardi Cuts Carbon Footprint of Glass Bottle Production In First for Spirits Industry
Family-owned spirits company, Bacardi has successfully completed the world’s first commercial production of a glass spirits bottle fueled by hydrogen in a trial that took place earlier this month.

Sustainable Development Goals

Bacardi Gifting Celebrates Sustainability Landmark
Family-owned Bacardi has announced that it is not only cutting single-use plastic from its gift packs, it will also now reduce the number of cardboard gift boxes for some of its iconic brands.
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More from Bacardi-Martini, Inc.

  1. People
    As a family-owned business, Bacardi values the importance of creating a warm and welcoming workplace. We do so by fostering an environment where...

  2. Planet
    At Bacardi, we prioritize reducing our impact on the environment – an approach that dates to the very beginning of the company in 1862 when Bacardi...

  3. Community
    Giving back to our communities has been core to Bacardi since the beginning of the company. Founder and BACARDÍ rum creator Don Facundo Bacardí Massó...

  4. Heritage
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