Impact & Sustainability News From Leading Brands

Keep up with the latest news from 3BL’s clients.

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Events, Media & Communications | 3BL

“AI Can’t Quote Coverage You Never Generated.”

The CMO made a compelling case: Advertising had measurable return on ad spend (ROAS). Content marketing had attribution, earned media had neither. It wasn’t an unreasonable argument. The metrics said what they said. Her headcount went to marketing.

Awards, Ratings & Rankings

Medtronic Returns to Fast Company’s Most Innovative Companies List for Second Year in a Row

Medtronic

Events, Media & Communications

Georgia-Pacific Announces President & CEO; Duncan to Lead Nearly 100-year-old Atlanta-Based Manufacturing Company

Georgia-Pacific Corporation

Events, Media & Communications

Boston’s Flexible Workspace The Village Works Has Achieved the First WELL Coworking Rating in the U.S.

International WELL Building Institute (IWBI)

Philanthropy & Cause Initiatives

Where Water Flows, Equality Grows: FedEx and Water Mission Bring Relief After Hurricane Melissa

FedEx

Environment

The Label to Look for When Shopping for Responsibly Sourced Paper Products

Procter & Gamble (P&G)

Innovation & Technology

How Lenovo Is Transforming Enterprise Sustainability for ThinkPad Through Its Partnership With Makersite

Lenovo

Education

New Junior Achievement Experiential Learning Center, Presented by KeyBank, Focuses on Workforce Readiness

KeyBank

Sustainable Finance & Socially Responsible Investment

CVS Health Foundation Invests $2.24 Million To Strengthen Community Health in Charlotte’s Historic West End

CVS Health

Featured Brands

How To Go ‘Beyond Words’ With Acts of Compassion and Kindness

“Beyond Words” is a story of kindness, empathy and friendship, teaching readers of all ages to express compassion without needing to say a word. The book follows Buddy as he discovers how to support a friend coming home from the hospital.

Gina Adams Honored by Dress for Success As Part of Women Who Inspire Campaign

Gina Adams, Executive Vice President, General Counsel, and Secretary at FedEx, has been recognized by Dress for Success Worldwide as part of its annual Women Who Inspire global campaign.

PNC Announces New Initiatives to Inspire Outdoor Learning, Classroom Innovation Through PNC Grow Up Great

The PNC Financial Services Group, Inc., is kicking off Great Month, its annual celebration of PNC Grow Up Great® and high-quality early childhood education, by announcing new initiatives with two longtime collaborators.

Prosperity Now Receives $1 Million Wells Fargo Foundation Grant to Support VITA Organizations Nationwide

Prosperity Now receives a $1 million dollar Wells Fargo Foundation grant to support IRS-certified Volunteer Income Tax Assistance (VITA) organizations nationwide. Grant expands access to trusted, no-cost tax return preparation services.

Finding Courage in a Feathered Friend

But on that overwhelming day, Arlo was handed something unexpected: a small, soft feathered companion with a gentle heartbeat and a peaceful expression. It was My Special Aflac Duck®, a robotic comfort companion designed for children facing cancer and sickle cell disease.

Scaling Impact and Connectivity Through Technology Donations at Cisco

Through the Cisco Foundation and our corporate Social Impact Investments (SII), we support organizations that use technology in bold, innovative ways — from saving energy to saving lives. 

Medtronic Returns to Fast Company’s Most Innovative Companies List for Second Year in a Row

Medtronic, a global leader in healthcare technology, is proud to announce its inclusion in Fast Company’s World’s Most Innovative Companies list of 2026. The company earned a spot for its BrainSense™ Adaptive DBS therapy for people with Parkinson’s, which was approved by the U.S.

Where Water Flows, Equality Grows: FedEx and Water Mission Bring Relief After Hurricane Melissa

When Hurricane Melissa made landfall on October 28, 2025, Jamaica faced one of the most powerful storms ever recorded in the Atlantic.

T‑Mobile’s Hometown Grants Top $21.5M, Empowering 475 Small Towns Nationwide

T-Mobile (NASDAQ: TMUS) today announced the latest 25 Hometown Grants recipients, including, for the first time, a town in North Dakota. With the latest and second-to-last round, T-Mobile has invested more than $21.5 million in grants to 475 small towns and rural communities

Preparing Tomorrow’s Leaders: FedEx and the Marine Corps Scholarship Foundation

Recently, FedEx hosted the spring edition of the Marine Corps Career Readiness Initiative webinar, an inspiring event dedicated to equipping student scholars with the tools they need to transition from college to career.

Recent Alerts

Environment

Complimentary Webinar - Preparing for CSRD Mandatory Assurance: What Companies Need to Do Now

This session provides a practical roadmap for readiness, covering data governance, internal control frameworks, documentation standards, and alignment with ESRS reporting.

Philanthropy & Cause Initiatives

New CECP Report Reveals Corporate Foundations Drive Significant Business and Social Returns

New Chief Executives for Corporate Purpose report finds corporate foundations and corporate philanthropy boost profits, revenue, and employee engagement.

Awards, Ratings & Rankings

Engage for Good Recognizes the Leaders Shaping Corporate Social Impact

Engage for Good announced three recipients of its 2026 Halo Awards, recognizing leaders defining what purpose-driven business looks like, and where it's headed. Carol Cone received the Lifetime Achievement. Karen Little, PayPal and Jorge Alvarez, Active Minds were also honored.

Green Infrastructure

Scaling Natural Infrastructure: The Ray and GDOT Expand Statewide Habitat Partnership

The Ray has expanded its partnership with the Georgia Department of Transportation (GDOT) Together, they are implementing dual-purpose habitat and slope stabilization projects across 10 strategic sites in Central, East Central, and West Central Georgia.

Responsible Production & Consumption

L…for Lean Construction, a Saint-Gobain Podcast

Lean Construction, to meet the challenges of productivity and growing environmental demands in the construction sector, is emerging as a solution for the future. Inspired by industrial methods, this approach aims to optimize construction processes by eliminating waste.

Environment

Water Stewardship: Why Global Trade Must Invest in the World’s Most Critical Resource

Water powers global trade - yet it’s under threat. Here’s why stewardship can’t wait.

Philanthropy & Cause Initiatives

KeyBank Foundation Awards $200,000 to Capital for Change To Expand Affordable Housing and Community Development in Connecticut

The KeyBank Foundation has awarded a $200,000 grant to Capital for Change, a Connecticut‑based Community Development Financial Institution (CDFI), to expand affordable housing, small business lending, and community development initiatives across the state.

Innovation & Technology

A Digital Guardian: AI-Powered Insights Bring Patients and Clinicians Closer

For approximately 80,000 Americans, home dialysis offers a sense of normalcy and stability amid many changes that inevitably come with a diagnosis of kidney failure.

Environment

Assurant and AT&T Tree for Trade‑In Program Supports Ongoing Reforestation in California Through the Arbor Day Foundation

Launched on April 1, every phone, tablet or device traded-in to AT&T online or -in-store will support the planting of a tree in the Placerville Nursery for California Wildfire Reforestation through a partnership with the Arbor Day Foundation.

Responsible Business & Employee Engagement

PSEG - Snow, Sleet and Straight-Line Winds: Powering Through a Season of Storms

The end of 2025 and start of 2026 hasn’t exactly been gentle for New Jersey. Mother Nature came out swinging with back-to-back states of emergency, major weather events, and trying conditions for customers, employees and utility infrastructure alike. 

Sustainable Finance & Socially Responsible Investment

Pricing Water Risk and Scaling Climate Resilience

The Nature Conservancy's Cat Burns joins Alyssa Go of RRG Capital Management to share insights on how investors are assessing, pricing, and managing water and climate risk—spotlighting the structure and approach behind the RRG Sustainable Water Impact Fund (SWIF).

Responsible Production & Consumption

Why Living Incomes Matter

Approximately 125 million people around the world depend on coffee for their livelihood, but most do not earn enough to cover their costs. Join coffee sustainability experts for a lecture about the link between resilience and prosperity at World of Coffee San Diego.

Responsible Business & Employee Engagement

Empowered to Build Better: Meet Venelin Krastev

GoDaddy stood out to me because of the scale and impact of its platforms. Supporting products that millions of customers rely on every day makes reliability more than a technical goal - it becomes a responsibility.

Environment

Subaru and the Arbor Day Foundation Give Away 65,000 Trees Nationwide During Subaru Loves the Earth® Initiative

Subaru of America, Inc. (SOA) today announced the return of its tree distribution program in partnership with the Arbor Day Foundation™, continuing the automaker’s shared commitment to environmental and community impact.

Environment

The Continuing Evolution of ESG Due Diligence: Why There Are Always Risks to Be Managed and Value to Be Created

ESG due diligence has changed significantly over the last decade. What was once often treated as a narrower environmental or compliance exercise has grown into a broader business consideration touching operations, supply chains, resilience, and long-term value creation.

Health & Healthcare

Bristol Myers Squibb Evolves and Expands Standing in the Gaap To Advance More Equitable Care in Multiple Myeloma As Program Marks Ten Years

Bristol Myers Squibb announced the evolution of Standing in the Gaap, a long-running program designed to help address persistent gaps in care for people living with multiple myeloma (MM) in medically underserved communities.

Events, Media & Communications

Heart Water Earns Water Stewardship, Resiliency and Water Positive Certifications for Its Rainwater Capture Technology at Its Buda, TX Facility

Heart Water has earned Volumetric Water Benefit Accounting (VWBA) v2.0 Water Positive verification — an independent designation confirming that a facility returns more water to the local watershed than it consumes — for its rainwater-capture and purification system in Texas.

Events, Media & Communications

“AI Can’t Quote Coverage You Never Generated.”

The CMO made a compelling case: Advertising had measurable return on ad spend (ROAS). Content marketing had attribution, earned media had neither. It wasn’t an unreasonable argument. The metrics said what they said. Her headcount went to marketing.

Environment

Environmental Stewardship: Marathon Pipe Line Sustainable Landscapes Program Reaches 10,000-Acre Goal

For years the solution to maintaining Marathon Pipe Line LLC (MPL) pipeline rights of way across the United States was simply to mow existing vegetation.

Diversity & Inclusion

A Historic Honor: Jacqui Seargeant Inducted Into the Keepers of the Quaich

This Women’s Month, Jacqui Seargeant, Global Heritage Manager at Bacardi, was inducted into the Keepers of the Quaich, one of Scotch whisky’s most prestigious and enduring societies.

Environment

Griffith Foods: Driving Water Stewardship

At Griffith Foods, water sustainability goes beyond what happens inside our facilities. We’re focused on understanding the watersheds we rely on and using water in a way that supports long-term replenishment and shared access.

Philanthropy & Cause Initiatives

The AMD Foundation Supports Future Engineers Through the Semiconductor Pathways Fund

At AMD, we believe the future of innovation depends on the strength and resilience of the STEM workforce. Through the AMD Foundation, we are proud to support that future with a US$500,000 philanthropic investment over three years to support the Semiconductor Pathways Fund.

Responsible Production & Consumption

Circular Electronics Partnership Marks Five Years With New Focus on Solutions and Implementation

CEP marks five years with expanded participation, new governance, and a focus on scaling circular electronics solutions. Learn how these updates will help reduce e-waste, recover valuable materials, and strengthen global supply chains.

Innovation & Technology

How to Leverage AI Without Compromising Sustainability Goals

There’s no denying that Artificial Intelligence (AI) has become one of the fastest growing and largest areas of enterprise technology investment and innovation in recent years.

Events, Media & Communications

Data Center Safety Council Welcomes New Member Rowan Digital Infrastructure

Data Center Safety Council (DCSC) is pleased to announce new Strategic Corporate Member Rowan Digital Infrastructure.

Latest Campaigns

PSEG Strength in Service, Sandy and Beyond

Ten years after Superstorm Sandy raged across the East Coast, PSE&G continues to protect customers’ utility service from the damaging impact of...

Kingfisher Around the World

The SCS Kingfisher certification mark is showing up on an increasing number of products around the world. It differentiates companies that are making...

KeyBank Foundation: Helping Communities Thrive through Education, Workforce Development, and Service

KeyBank Foundation helps build thriving communities by supporting organizations and programs that foster thriving students and a thriving workforce...

Aflac Voices

Hear from Aflac’s senior leaders and subject matter experts about industry trends and more.

Climate Action & Environmental Management

Reach net-zero carbon in our own operations by 2030 and partner with suppliers to reduce their climate impact.

Financial health

At Wells Fargo, we're opening pathways to economic advancement for racially and ethnically diverse and low- and moderate-income individuals and...

Subaru Love Promise: Environment

Subaru works to reduce waste, safeguard resources for future generations, and preserve natural spaces – making real, meaningful commitments to these...

Community Impact

Advancing our communities worldwide through philanthropic investments, partnerships, and employee volunteerism.

Kingfisher Around the World

The SCS Kingfisher certification mark is showing up on an increasing number of products around the world. It differentiates companies that are making...

Accelerating access to healthcare technology

We believe technology can help close the world’s health gaps. By putting people first, we find new ways to advance health while reducing costs. And...