News from Leading Brands

Keep up with the latest impact news from companies embracing the triple bottom line, shared via 3BL's publishing platform.

Daire with the gaming rig

Innovation & Technology | Logitech

Logitech’s One-of-a-Kind Accessible Gaming Rig

Two years ago, while awaiting surgery to address a unique medical condition, 12-year-old Daire Gorman desperately needed to find a new way to game.

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Media & Communications

PAPERbecause Celebrates 10 Years of Paper Advocacy

Domtar's award-winning PAPERbecause campaign recognizes the enduring value of the printed page. It delivers creative and entertaining reminders of the benefits of paper through eye catching print ads in popular magazines and newspapers.

Responsible Business & Employee Engagement

Consumer Trends That Will Help Communicators in 2020

This Porter Novelli/Cone Gen Z Purpose Study establishes what makes potential customers tick, the stimuli that motivate them, and how their habits and preferences are evolving.

Philanthropy & Cause Initiatives

Comerica Bank, KPMG's Family for Literacy Donates 4,000 New Books to Benjamin Franklin International Exploratory Academy

Comerica Bank and its community partner KPMG’s Family for Literacy Dallas donated 4,000 new books to Benjamin Franklin International Exploratory Academy library on Thursday, Jan. 30.

Sustainable Finance & Socially Responsible Investment

Investors Have a Fiduciary Responsibility to Combat the Climate Crisis

Investors should consider long-term climate and environmental risks as fundamentally material, and act accordingly. Prioritizing ESG and using all the tools of active ownership to hold portfolio companies accountable for environmental harms.

Diversity & Inclusion

‘The Voice of Blind People Hasn't Been Heard’: Inside the Fight for Audio-described Ads

.@ProcterGamble Company Accessibility Leader Sam Latif decided to lead the drive for audio-described ads and was blown away at how easy it was to produce an inclusive spot for consumers who are blind and visually impaired.

Hershey logo

Responsible Production & Consumption

Cocoa For Good

Supporting our cocoa communities is more than an investment—it’s about enabling lasting and systemic change.

FSG Reimagining Social Change

Philanthropy & Cause Initiatives

New Blog: The Importance of Framing for Foundations Engaging on Equity

It’s not always what you say, but how you say it.

Environment

This Is How the IOC and the Olympic Games Are Addressing Climate Change

Here's how the International Olympic Committee and the Olympic Games are addressing climate change.

Social Impact & Volunteering

The City of Detroit and FCA Seek Artists to Paint One of the Largest Municipal Art Installations in Detroit's History

This Valentine’s Day, FCA will join Detroit’s Office of Arts, Culture and Entrepreneurship and City Walls Detroit murals program in showing the city some love.

onsemi logo

Energy

Wide Bandgap Technology Enables Future Solar Power Solutions

However, without appropriate technology that is able to deliver energy efficiently and at a comparable price point to existing technology, many government-backed initiatives to promote solar power are unlikely to be wholly successful.

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Responsible Business & Employee Engagement

Schneider Electric's Commitment to Sustainability Recognized at Davos

Schneider Electric was ranked among the “Global 100” most sustainable companies by Corporate Knights for the seventh year running, coming 29th overall and first in its category.

Bristol Myers Squibb logo

Education

"You’ve Got to See It, to Be It.” Bristol-Myers Squibb Partners with W.E.B. Du Bois Scholars Institute

"You’ve got to see it, to be it.” This quote by American activist Marian Wright Edelman embodies the personal and professional philosophy of Charlotte Jones-Burton , M.D., M.S, Cardiovascular Development Team Lead, Bristol-Myers Squibb.

Philanthropy & Cause Initiatives

Adobe Partners With Teach for America to Bring Creativity to Classrooms

At Adobe we believe that everyone is creative. Creativity is not exclusive or a special gift endowed only upon a lucky few.

CNH Logo

Social Impact & Volunteering

Helping Connect Rural Communities in Argentina

The rural town of Tandil relies on its road network to not only enable people to keep in touch with one another, but also to ensure these rural, and sometimes remote businesses, are able to bring their products to market.

Education

APIA Scholars Rings in Lunar New Year With $1.2 Million Donation From Wells Fargo

Asian & Pacific Islander American (APIA) Scholars, the nation’s largest non-profit organization dedicated to the higher education needs of the APIA community, is ringing in the Lunar New Year with a $1.2 million grant from Wells Fargo.

International Paper logo

Health & Healthcare

International Paper Addresses Period Poverty in Video Submitted to Corporate Citizenship Film Festival

International Paper’s new video “Fighting Period Poverty in Our Own Backyards” has been entered in the 2020 Corporate Citizenship Film Festival, hosted by the Boston College Center for Corporate Citizenship.

cisco logo

Education

Cisco Networking Academy Creates a Much-Needed Skills-to-Job Pathway for Diverse Midwest Students

Characterized as a ‘job machine,’ the US economy has had several years of prosperity and solid job growth. But this doesn’t mean that it’s prosperous for all Americans and all job sectors.

PNC logo

Philanthropy & Cause Initiatives

PNC Helps Children and Communities Grow Up Great

Now in its 15th year, PNC’s Grow Up Great has served more than 5 million children in the U.S. through early childhood education grant-funded programs, educational materials and mobile engagement tours.

Responsible Business & Employee Engagement

Who Do You Trust? It Might Depend on Your Generation

In a collection of essays called Trust, Inc., business school professors James M. Kouzes and Barry Z. Posner write: “The truth is that trust rules. Trust rules relationships. Trust rules your influence. Trust rules you team’s cohesiveness.

Bacardi logo

Philanthropy & Cause Initiatives

Bacardi Launches Shake Your Future in Spain, a Training Program in the Art of Cocktails to Address Youth Unemployment

With a high rate of youth unemployment, which in Spain is around 32%, and a significant shortage of skilled workers in the industry, this project aims to address both challenges, helping young people have better prospects for the future.

Philanthropy & Cause Initiatives

Protein Saves the Day

Shelf-stable protein is essential during disasters. Victims and aid workers need long-lasting nourishment and most protein sources spoil quickly when the power is out.

Research, Reports & Publications

Porter Novelli Featured in IPR Top 14 PR Research Insights

We are thrilled to share that Porter Novelli was featured in IPR's Top 14 Public Relations Research Insights of 2019!

Discovery Education

Education

Reduce Barriers to College Entry With Scholarship Support for Your Students

Scholarships are a valuable resource that can help ease the path to higher education. The scholarship application process is critical, but may be unfamiliar to students and their families.

Media & Communications

Best of Super Bowl Ads Feature Inclusive Messages, Highlight Sustainability Practices and Urge Us to Donate

Take a look at our roundup of Purpose-driven Super Bowl campaigns that caught our eye.

3BL Logo

Media & Communications

Activated and Engaged: How to Grow and Retain Your Workforce by Sharing Purpose

Coming off another year when job growth outpaced national unemployment totals, companies looking to recruit top talent have never been under more pressure to differentiate themselves.

Latest Campaigns

  1. Tapestry I The Power of Our People
    We aim to foster a culture of purpose and fulfillment at Tapestry by embedding equity, inclusion and diversity throughout our organization, and...

  2. AEG Celebrates Inclusion
    At AEG, we embrace inclusion and strive to create a workplace where our employees feel welcomed, valued and respected for the viewpoints, ideas...

  3. Kingfisher Around the World
    The SCS Kingfisher certification mark is showing up on an increasing number of products around the world. It differentiates companies that are making...

  4. License to Operate
    Corporate governance, risk management, operational integrity, and regulatory compliance are demanding challenges that companies face in today’s ever...

  5. Enriching Women's Lives
    60 years ago, Mary Kay Ash created an unparalleled opportunity for women to define their own successes and control their own futures. Her vision of...

  6. International Paper | HEALTHY & ABUNDANT FORESTS
    Vision 2030 Goal: Lead forest stewardship efforts globally

  7. Recognition of our Company
    As the leading sports and live music company in the world, we recognize our responsibility to provide industry leadership and to conduct our business...

  8. Climate Stabilization
    SCS is working to advance climate accounting and reporting based on the latest climate science to help stabilize climate below temperature thresholds...

  9. Paris 2024 Olympic and Paralympic Games
    The vision of Paris 2024 Paris 2024 will see a new vision of Olympism in action, delivered in a unique spirit of international celebration. We will...

  10. Economic Growth
    CARE’s Economic Growth team works to increase women’s wealth by changing the system

  11. Carton Council
    Formed in 2009, the Carton Council is an industry organization committed to growing carton recycling in the U.S. By promoting both recycling...

  12. GoDaddy | Customers
    GoDaddy is the world’s largest services platform for entrepreneurs around the globe. We’re on a mission to empower our worldwide community of 20+...

  13. Recognition of our Company
    As the leading sports and live music company in the world, we recognize our responsibility to provide industry leadership and to conduct our business...

  14. Cascale Governance
    Cascale shares updates from its Board of Directors who serve as the principal governing body and are responsible for setting the strategic direction...

  15. First Responder Programming
    At Motorola Solutions, our customers are everyday heroes, and our philanthropic arm, the Motorola Solutions Foundation is dedicated to paying it...